Marketing Tactics

JAMESTOWN, N.Y. — Kathy Ireland has put her name on a new line of office furniture for Bush Furniture. The Kathy Ireland Office line will be available in retail stores as early as this fall.

Each of the four collections in the line - New York Skyline, Volcano Dusk, Sonnet and Grand Expressions – includes coordinated home office furnishings and storage accessories, creating a complete work-and-play environment for people in business and their families. 

New York City -- According to court papers filed with the U.S. Bankruptcy Court in Manhattan, Borders Group is planning to auction off its intellectual property, including the Borders brand name and the Borders.com website, in a move that will enable the brand to live on after liquidation in a limited fashion.

The Sept. 14 auction, which will sell off the logo, trademarks, website, customer lists and other intellectual property, is expected to draw millions of dollars worth of offers.

North Bergen, N.J. -- Vitamin Shoppe reported Thursday that net income in the second quarter increased 64% to $11.95 million, compared with $7.3 million in the year-ago period. The retailer cited strong sales both in-store and online for its improved performance.

Revenue rose 12.3% to $215.9 million, topping Wall Street expectations.  Same-store sales increased 8% in the quarter.

Vitamin Shoppe said it is on track to open 48 new stores in the fiscal year.
 

BENTONVILLE, Ark.  — The Walton Family Foundation revealed Wednesday that it will donate $50 million to Teach For America, a commitment that stands to nearly double the size of the organization’s teaching ranks.

The charity that was created by the founder of Wal-Mart Stores will mete out half of the funds over a three-year period, and will increase the number of teachers to 15,000 by 2015. The remaining half of the donation will support the training of existing Teach for America instructors in seven communities.

Retailers who release monthly sales next Thursday will offer fresh insight and hard numbers on back-to-school shoppers’ early season spending behavior and that’s a good thing because so far opinions offered by forecasters are all over the place.

Back in early July, Customer Growth Partners said seasonal sales would grow by 6.2% to $467 billion, the most since 2006, despite economic headwinds.

GRAPEVINE, Texas — GameStop announced that it is now offering customers the ability to purchase digital PC games at their local store and access the titles immediately at launch. This service is available exclusively at GameStop and customers can use any form of accepted payment to make their purchase. "Deus Ex: Human Revolution" is the first of what will soon be many titles to support this new purchase method, the company reported.

Walmart said it will donate $20 million to the Crystal Bridges Museum of American Art to provide for free admission for the next five years. The expansive world class facility scheduled to open Nov. 11 in Bentonville, Ark. was founded by the Walton Family Foundation in 2005.

WAYNE, N.J.— Amazon, which reported record 2Q sales, will get even more help boosting its bottom line now that Toys"R"Us will start selling the online retailer's popular Kindle e-reader.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that it has awarded 10 students, ranging in age from 10 to 17, with a total of $10,000 in scholarship money for post-secondary education. In addition to the scholarships, Kohl’s will donate $1,000 to a nonprofit organization of each winner’s choice. 

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.