Marketing Tactics

BATTLE CREEK, Mich. — The Kellogg Company displayed the benefits of a strong customer-loyalty program with a presentation of its Kellogg's Family Rewards program, developed by the company Aimia, at the Loyalty Expo in Orlando, Florida.

Feed The Children, PepsiCo and Walmart partnered with Central Union Mission in Washington, D.C. this week to distribute two tractor-trailers full of food and essentials to help 800 area children and families in need.

PepsiCo, a longtime Feed The Children partner, donated Frito-Lay brand snacks, Quaker brand products and Pepsi brand beverages while Walmart, with the assistance of its suppliers, provided a loaf of bread and a five pound bag of apples and oranges to each of the 800 families.

SOUTHPORT, Conn. — Sturm, Ruger & Company, a firearms manufacturer, announced that the company has been named Vendor of the Year by Cabela’s.

PARIS — Beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

 "This relationship with National Geographic is a cornerstone for Davidoff Cool Water. The link we have created with the ocean has grown stronger, and we feel it is essential to keep working on this partnership," stated Jean Mortier, president of Coty Prestige.

Boulder, Col. -- More consumers are trying new fashion retailers this year compared to last year – and most are buying when they do. H&M is the retailer that consumers reported visiting for the first time most often, followed by Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21.

BOULDER, Col. — H&M is the fashion retailer that consumers reported visiting for the first time most often, followed by Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21.

That’s according to a survey of 4,000 consumers by Market Force Information, a global customer intelligence solutions company, which found that 39% had tried a new retailer in the past three months, an increase from 32% in 2011 and 14% in 2010.  

89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI,  announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.

89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4. 

Goodlettsville, Tenn. -- Dollar General reported Monday net income of $317 million for the quarter ended Feb. 1, compared with $293 million in the year-ago period, beating Wall Street expectations. The company also forecasted 2013 sales growth of 10%-12%, slightly below analysts’ views.

Revenue edged up 0.5% to $4.21 billion in the quarter, missing Wall Street’s expected $4.26 billion. Same-store sales rose 3%.

For the full year, profit grew to $953 million from $767 million, and revenue rose 8.2% to $16.02 billion.