Gap Inc. lives 'la dolce vita' with new Rome flagship

ROME — Gap Inc. announced that it will open its first Gap flagship store in Rome on Via del Corso, the city’s premier shopping district. The company said it expects to open the store on July 30.

“Our Milan store launch has been a phenomenal success, exceeding our expectations and underscoring the potential for our brands in Italy,” said Stephen Sunnucks, president international for Gap Inc. “The opening of our first flagship in Rome, a city at the heart of the arts and culture, as well as a top global tourist destination, is an exciting development in our European growth.”

The two-story, 14,111 sq. ft. store will house the Gap adult, GapKids, babyGap and GapBody brands. According to the company, the store will include several of the structure's original elements including a 1940’s mural by Giulio Russo showcasing men on a scaffold wearing white T-shirts and denim. Gap has also reinterpreted and localized Gap’s American store design through the use of premium materials such as marble and warm toned woods. At the heart of the stores is a floating white staircase composed of stone and white glass and a sky light positioned directly above.