Toys"R"Us kindles an e-reader deal

WAYNE, N.J.— Amazon, which reported record 2Q sales, will get even more help boosting its bottom line now that Toys"R"Us will start selling the online retailer's popular Kindle e-reader.

Beginning July 31, Toys"R"Us will offer an assortment of Amazon Kindle portable readers, as well as Kindle accessories. Models that will be available at Toys“R”Us stores include Kindle Wi-Fi in graphite, Kindle 3G + Wi-Fi in graphite and Kindle Wi-Fi with Special Offers.

Toys“R”Us will also carry a variety of accessories and cases, including the Amazon Kindle Leather Cover, Amazon Kindle Cover with Light and Amazon Kindle power adapters.

Toys"R" Us said it would promote the availability of the Kindle in its July 31 circular and offer a free $10 gift card to customers who purchase the Kindle through Aug. 6, while supplies last.