Marketing Tactics

Phoenix -- Leslie’s Poolmart said Monday it will grand-open 15 Leslie’s Swimming Pool Supplies stores across 10 states on April 5, as part of the company’s plan to open 48 new stores this spring.

The new stores opening on April 5 include: Tucson, Ariz.; Pleasanton, Calif.; Rohnert Park, Calif.; Cockeysville, Md.; Gastonia, N.C.; Las Vegas; New Hyde Park, N.Y.; West Chester, Ohio; Spartanburg, S.C.; Harlingen, Texas; Lake Jackson, Texas; Sherman, Texas; Wylie, Texas; Manassas, Va.; and Virginia Beach.

CHARLOTTE, N.C. — Belk announced that the company, and its associates, customers and vendors contributed more than $19.3 million to local communities in the fiscal year ending Jan. 31. Of the total amount, Belk corporate dollars funded $6.2 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening.

ROCKVILLE, Md. — Walmart and Target are targeting multi-cultural and health-conscious consumers with their private-label products directed at multicultural and health-conscious consumers.

The North Central and Northeast states will be warmer than last year and normal for April 2013 overall with warmer trends arriving mid-month, a positive for spring products. However, an active jet stream will bring frequent showers and storms to much of the eastern half of the nation where precipitation will trend greater than last year which may soften spring category demand, especially for outdoor products. Temperatures in the Southeast and along much of the West Coast will be similar to last year and near normal.

Tampa, Fla. -- RetailSense, a marketing software company that accelerates retail and agile marketing processes, announced that Family Dollar Store has signed a multi-year contract with Retail Sense. This new partnership includes the implementation of the latest release of IntelliSense marketing resource management solutions.
 

ATLANTA — Newell Rubbermaid announced plans to open a new design center by early 2014 in Kalamazoo, Mich. This will enable Newell Rubbermaid to add depth in new design specialties, join a strong local presence of design-led companies including Herman Miller , Steelcase, Whirlpool, Stryker and Wolverine, as well as participate in a growing educational community that includes Western Michigan University.

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels. 

NORWALK, Conn. — Pepperidge Farm has launched a new website that will enable customers to create personalized packages of its Goldfish brand crackers.

The site offers users an array of fun options to personalize Goldfish packages. Users can add their own photos and custom messages, and even pick their favorite Goldfish cracker colors to create special combinations.