Old Navy joins network to reward customers for store visits

PALO ALTO, Calif.— Old Navy has become the latest retailer to partner with Shopkick, a shopping mobile app that rewards shoppers for walking into stores. Customers who have the shopkick app on their smartphones will be able to receive walk-in rewards at any of Old Navy's nearly 1,000 U.S. locations, Shopkick reported. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov. 10 to 13), available exclusively through the Shopkick app: shopkick.com/oldnavy, according to a company press release.

The Shopkick app works by detecting a signal emitted from a device located in each participating store and picked up by a shopper's phone's microphone. The shopper then receives rewards called "kicks," which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to 30 different causes and charities and more.

Shopkick's other retail partners include American Eagle Outfitters, Best Buy, Crate and Barrel, Macy's, Simon Property Group, The Sports Authority, Target, Toys"R"Us, West Elm and The Wet Seal.

Launched in August 2010, shopkick is now the largest location-based shopping app in America and currently has more than 2.5 million active users.