Marketing Tactics

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

Washington, D.C. -- Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

HAMILTON, N.J. — Bai Brands, makers of a line of all-natural, 5-calorie, antioxidant-infused beverages, has promoted Ken Kurtz to the role of president. Kurtz will be charged with leading the company's sales efforts globally.

Kurtz sits alongside COO Barak Bar-Cohen and CFO Ari Soroken, who make up the company's executive leadership team.

NEW YORK — Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

Retailers looking for insight into popular new products in the candy and snacks world can thank organizers of the Sweets & Snacks Expo for doing some heavy lifting.
 
A panel of experts at the 17th annual event sifted through hundreds of samples prior to the sold out trade show in Chicago and found eight worthy of the distinction of “Most Innovative New Product.”

Toy collecting is definitely not just for the small fry at Kidrobot, which has evolved from a cool toy store for kids and adults alike in New York City’s hip SoHo into a multimillion dollar retail and wholesale company.