Marketing Tactics

BENTONVILLE, Ark. — Sam's Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

Sam's Club said its brand, which replaces its Member's Mark line, features refined packaging and vitamins that are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills, Sam's Club said. The line includes triple strength fish oil, Co Q-10 softgels, glucosamine HCl and vitamin D3.

Albany, N.Y. -- Social media marketing agency Media Logic said Tuesday that 70 new brands have been added to its Retail Social Juice Index, bringing the total number of tracked brands to nearly 700.

The additions, including eBay, DKNY and Zappos, creates a more comprehensive industry index and provide users with a broader competitive set for comparison, according to Media Logic.

New York City -- Sabre Real Estate Group said it has arranged a lease for the first Orangetheory Fitness Studio on Long Island.

The lease with landlord Federal Realty Investment Trust is for 3,480 sq. ft. at the Huntington Square Mall, located in East Northport and anchored by Sears and Barnes & Noble. The studio is expected to open in February.

Orangetheory Fitness has plans to open as many as 30 studios in Nassau and Suffolk Counties. 
 

Beachwood, Ohio -- Shopping center developer DDR Corp. said Monday that Anna's Linens will open three of its first Puerto Rico stores at DDR shopping centers.

These new locations represent the most recent example of DDR's efforts to strategically reduce and reconfigure small shop space at attractive market rents with high-quality tenants.

SAN FRANCISCO — Williams-Sonoma has announced that Mary Ann Casati and Lorraine Twohill have been elected to its board of directors.

“We are excited to have Mary Ann and Lorraine join our board,” said Adrian Bellamy, chairman of the board of directors of Williams-Sonoma Inc. “These two individuals each bring a unique perspective and expertise that we believe will help shape the success of our company.”

Usually Walmart is the retailer promoting the midnight release of some hot Hollywood title, but early next month Target is taking a run at the new release strategy with the release of The Twilight Saga: Breaking Dawn – Part 1.

Fashion phenom or design darling. Whatever you call Jason Wu, he’s got a new line coming to Target Feb. 5 that could be a big deal on several levels.

New York City -- Starbucks Coffee Co. plans to sell beer, wine and more upscale food, including hot flatbreads and small plates, in a small number of its locations in Atlanta and Southern California by the end of this. The company previously announced the same plans for about half a dozen stores in Chicago.

Currently, five stores in the Seattle area and one in Portland, Oregon, now feature the extended offerings.

By Jim Singer and Mark Langsfeld, [email protected], [email protected]

Want to read something scary? Here’s an excerpt of a review on Quiznos posted on a popular restaurant review site:

Matt Kistler is in a relatively new role at Walmart as SVP of merchandise execution and to explain what that means he is on the agenda for an upcoming event presented by Doing Business in Bentonville.

Kistler is scheduled to speak on February 8 at the DBB event which runs from 7 a.m. to 9 a.m. and will be held at the John Q. Hammons Center. He is expected to provide an overview of Walmart’s merchandise services unit that was created last year.