Marketing Tactics

BROOKLYN, N.Y. — Home furnishings retailer West Elm is heading to the Midwest and getting set to open its first-ever retail store in St. Louis, Mo., Thursday, July 25.

BOCA RATON, Fla. — Office Depot is directing its back-to-school marketing efforts at teachers by offering them an online tool to help them plan and prepare for the academic year.

Winston-Salem, N.C. -- Krispy Kreme Doughnuts said its board has approved the repurchase of up to $50 million of the company's common stock, effective immediately. 

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

Boca Raton, Fla. – Office Depot is launching a new online school supplies checklist that allows teachers to build, store and share checklists of required school supplies through an online platform. Teachers can use a starter list with recommended supplies by grade level or customize their own checklist to share with parents, allowing them to make purchases directly from the website or print the list for in-store shopping.

Houston -- Mens Wearhouse estranged founder George Zimmer is noticeably absent from the chain’s latest commercial, which launched in print and broadcast on July 8.

According to a Reuters report, the new ad focuses on the company's National Suit Drive, an annual charity event that donated suits to unemployed men who are looking to get back in the workforce. Zimmer and his signature phrase — "You're going to like the way you look. I guarantee it," — are nowhere to be found.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.