Marketing Tactics

New York -- Michael Kors is suing Costco Corp., accusing the chain of illegally using pictures of its pocketbooks in its ads to attract customers, according to the Associated Press. Michael Kors said Costco was not authorized to sell the designer's goods.

In a federal lawsuit, Michael Kors accused Costco of using the bags as a lure. It claimed Costco advertised the bags as starting at $99, but didn't actually have any to sell, the report said.

CHICAGO — Sara Lee Foodservice, a division of the Hillshire Brands Company, has introduced a line of products aimed at the kindergarten-12th grade education sector, focusing on turkey items for both breakfast and lunch.

Additionally, Sara Lee Foodservice will be participating in the United States Department of Agriculture Commodity Food Distribution Program that enables schools to purchase items at reduced prices.

New York -- The growing appeal of smaller format stores and the increasing number of international moves by emerging market retailers are two of the key trends revealed in the Accenture Globalization Index, Quarter One 2013.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.

The partnership drives foot traffic into Sport Chalet's brick-and-mortar stores by encouraging members of the various participating triathlon clubs to turn to the retailer for the equipment and gear they need.

Toano, Va. – Lumber Liquidators is launching a blog designed to promote the retailer’s “Lay It Forward” philanthropic program. The blog will share inspirational stories of the various charitable organizations Lumber Liquidators supports through Lay It Forward and also allow visitors to make donations.

STAMFORD, Conn. — GE Capital Retail Bank’s second annual Major Purchase Shopper Study has found that a growing number of consumers extensively research and compare prices and financing offers before making major purchases.

COLUMBUS, Ohio — Branded footwear and accessories retailer DSW recently leveraged social media to hold a contest encouraging existing and potential consumers to vote for nonprofit organizations nominated by DSW employees.

As part of the retailer's Shoe Lovers Care Leave Your Mark program, DSW employees nominated nearly 200 nonprofit organizations for the opportunity to win a grant. Finalists were selected by DSW and then presented via social media for public voting, which wrapped up in late June 2013.

Walmart increased promotional activity in June with nearly a 50% increase in circular pages and 80% increase in ad blocks, according to the latest data from ECRM Analytics. The surge in promotional activity was notable given the behavior of key competitors who were less aggressive. Click here for more.