Marketing Tactics

MENOMONEE FALLS, Wis. — Kohl’s Department Stores is boosting its high-fashion image with the launch of a new, limited-edition collection concept called DesigNation featuring fashions from different premier designeres.  Narcisco Rodriguez will be the first designer featured in the series. The collection will include pieces inspired by Rodriguez’s trip to Istanbul, Turkey earlier this year and will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.

NEW YORK and MONTVALE, N.J. — Grocer A&P has inked an exclusive partnership with BrightFarms, becoming the only retailer of BrightFarms’ Brooklyn-grown produce from the world’s largest rooftop farm.

BOCA RATON, Fla. — Sheets, makers of dissolvable energy strips, has partnered with Walmart and Pitbull to launch a local Facebook page contest among local Walmart stores, to offer customers the chance to win a visit by Mr. Worldwide.

MINNEAPOLIS — Supervalu's Essential Everyday private-label line will include 2,700 products across more than 100 categories by 2013.

Essential Everyday products, which are available at approximately 3,300 stores nationwide — including Supervalu's family of stores — currently features more than 1,200 items across more than 40 categories. The expanded Essential Everyday brand lineup was introduced in New York last week by chef and cookbook author Antonia Lofaso.

JACKSONVILLE, Fla. — Stein Mart shareholders have re-elected the following people to the company's board of directors:

Jay Stein, Ralph Alexander, Alvin R. Carpenter, Irwin Cohen, Susan Falk, Linda M. Farthing, Mitchell W. Legler, Robert L. Mettler, Richard L. Sisisky, Martin E. Stein, Jr. and John H. Williams, Jr. Each will serve one year terms

New York -- J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.

Speculation has been raging about the reasons behind Francis’ sudden exit after just eight months on the job. In the article, Johnson blamed it on the fact that J.C. Penney’s marketing had not resonated with its core customer and that he “had to get involved.”

Menomonee Falls, Wis. -- Kohl’s Department Stores has scored a big coup. The chain announced that Narciso Rodriguez will be the first designer for the retailer’s new limited-edition collection concept called DesigNation, which will feature fashions based on international inspiration from different premier designers.

The launch DesigNation collection will draw creative influence from Rodriguez’s trip to Istanbul, Turkey, earlier this year. It will be available exclusively at Kohl’s and Kohls.com beginning in early November.

GRAND RAPIDS, Mich. — Meijer recently joined the U.S. Environment Protection Agency's GreenChill Partnership. Created as a voluntary partnership, GreenChill members focus on reducing refrigerant emissions and decreasing their impact on the environment and ultimately people's health. By joining GreenChill, Meijer is pledging to meet higher standards that go beyond the regulatory requirements to protect the ozone layer and combat climate change.

PHOENIX — Multi-platinum rock star Bret Michaels has partnered with PetSmart to launch a line of pet products. Available exclusively at PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com, the collection includes toys, beds, apparel, collars, leashes, and bowls.

SUNBURY, Pa. — Weis Markets has raised $191,000 in donations and pet supplies for 94 local animal shelters and rescue organizations in its five state market area through its Paws for Pets program, nearly double the total raised in 2011.

The four-week program ran through Memorial Day weekend in the Company's stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.  During this time, 64 stores also hosted pet adopt-a-thon events with local pet organizations.