Marketing Tactics

Santa Fe, N.M. -- Fort Worth, Texas-based Trademark Property Co. said that Sports Authority will open a new store at Santa Fe Place mall in Santa Fe, N.M.

The 40,000-sq.-ft. store will open in a vacated Mervyn’s anchor space at the center. Construction is slated to launch in October with opening planned for spring 2013. It will be the second Sports Authority in New Mexico; the other store is located in Albuquerque.

Chicago -- The Container Store has selected the Retail Enterprise Suite signage solution from Episys to produce high-quality signage and boost promotional effectiveness and customer service across its stores nationwide.

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

Best Buy has been in the news a lot lately, with the scandal involving former CEO Brian Dunn and subsequent resignation of founder and chairman Richard Shulze on top of a fiscal year that saw the company’s GAAP loss widen to $3.36 cents per share and comparable-store sales slip 1.7%.

Understanding that an image overhaul was needed, Best Buy’s leadership went on the offensive at its annual shareholders’ meeting Thursday, ensuring attendees that the company would once again become the leader in consumer electronics and services.

Duracell is bringing peace of mind to the battery category thanks to a new innovation that extends battery life to 10 years when left in storage.

Duracell manufacturer Procter & Gamble called the brand’s new Duralock technology the greatest innovation since the Coppertop was introduced and vowed a level of marketing support that is unprecedented in the brand’s 40-year history.

Walmart will have to trust that their @WalmartLabs team is ready to take on the growing challenges of the company's online business now that Venky Harinarayan and Anand Rajaraman have stepped down as co-heads.

Harinarayan and Rajaraman became the heads of @WalmartLabs last year when Walmart bought their company Kosmix as a means of enhancing its e-commerce platform through social media.

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Jacksonville, Fla. — A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone.

KANSAS CITY, Mo. — Hallmark has formed a strategic alliance with Shutterfly Inc., an Internet-based photo sharing company. The alliance, which will roll out in phases, includes co-branded online and retail-based product offerings.

MINNEAPOLIS — Target is taking “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie.

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.