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Marketing Tactics

  • Ulta Beauty looking good in second quarter

    Ulta Beauty CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer, following a 24.8% boost in second quarter net sales.

    Dillon, a former PepsiCo executive, joined the company as CEO on July 1. She succeeded Chuck Rubin, who left the company to become CEO at Michaels Stores. Serving as interim CEO following Rubin’s departure was Dennis Eck.

  • The top toys at Walmart are…

    Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

  • Fractured Prune Doughnuts plans 50 new stores

    Ocean City, Md. — Fractured Prune Doughnuts has announced a national expansion projecting 50 new store agreements in the next six months. The next Fractured Prune www.fracturedprune.com will open in St. George, Utah, on Sept. 24.

    The brightly colored doughnut shops promote always hot doughnuts, available all ways and offers 15 glazes and 15 toppings.

     

  • Simon has plenty to say at GS event

    Walmart president and CEO Bill Simon prefaced his comments at the Goldman Sach Global Retailing Conference by saying he wouldn’t have much to say. That proved to not be the case as Simon said a lot about a wide range of subjects.
     

  • Enhanced departments, omnichannel crucial to Toys ‘R’ Us holiday plans

    Wayne, N.J. -- Toys “R” Us is updating its in-store shopping experience and expanding its omnichannel initiatives for its more important selling season. The retailer detailed its plans on Thursday at a special holiday preview event in New York City.

    Starting in October, Toys “R” Us will expand and enhance product categories that have experienced sales growth over the past few years, notably education, tablets and construction, while reducing the space dedicated to areas that have underperformed over time.

  • Hudson’s Bay e-commerce efforts pay off in second quarter

    TORONTO — Hudson's Bay Company's second quarter was characterized by strong same store sales growth at Hudson’s Bay and rising e-commerce sales, which were partially offset by a decline in same store sales at Lord & Taylor.

  • Toys'R'Us unveils key holiday initiatives at special preview event in NYC

    Toys"R"Us held a special preview event at its flagship location in NYC's Time Square. Speaking about the company's competitive advantages as it gears up for the holiday shopping season as well as the company’s omnichannel offerings and investments being made in its mobile capabilities were EVP and chief merchandising officer Richard Barry, as well as SVP and chief digital officer Fred Argir, respectively.

  • Walmart enlists kids to help select ‘hot’ holiday toys

    Bentonville, Ark. -- Walmart on Thursday announced its annual holiday top toy list, but this year’s list has a new spin: It was put together with the help of kids. The chain brought together 1,000 kids ages 18 months to 10 years to test, play with, and help select the top toys for the season.

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