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Marketing Tactics

  • Cooper Lighting: Call for entries in lighting competition

    Peachtree City, Ga. -- Cooper Lighting has announced a call for entries for its 36th Annual Source Awards national lighting design competition. The competition, which focuses on furthering the understanding, knowledge and function of lighting as a primary element in design, is open to all lighting designers, architects, engineers, professional designers and consultants who use Cooper Lighting fixtures in an interior or exterior design project.

  • J.Crew expanding to Asia via partnership with Lane Crawford

    New York -- J.Crew Group is expanding into Asia through a partnership with Hong Kong- based specialty store operator Lane Crawford.

    Beginning in October, a curated selection of the J.Crew autumn/winter 2012 women's ready-to-wear and shoes, men's apparel and accessory collections will be available at select Lane Crawford stores in Hong Kong and China. It is the first time J.Crew goods will be featured in a retail environment outside of North America.

  • Save-A-Lot looking for college interns to 'hit the road'

    ST. LOUIS — Save-A-Lot, a wholly owned subsidiary of Supervalu, on Monday launched a national search for a team of two interns to serve as brand ambassadors — or more aptly titled Road Scholars — for its 2012 Fuel Your Family Road Trip campaign.

    The winning team will hit the road at the end of July for a four-week tour to 12 U.S. cities to personally bring the brand to consumers and help show people how Save-A-Lot can help families with savings of up to 40%, compared with traditional grocery stores.

  • McDonald's global comps up 3.3% in May

    Oak Brook, Ill. -- McDonald's Corp. reported Monday that global same-store sales grew 3.3% in May, led by a 4.4% gain in the United States and 2.9% growth in Europe.

    The Asia/Pacific, Middle East and Africa were down 1.7%.

    "I am confident we will continue to deliver long-term sustainable growth as we remain focused on the opportunities that will enable Brand McDonald's to further extend our relevance to the 68 million customers who we serve around the world every day," said Jim Skinner, CEO.

  • RadioShack JV to open small-format stores in China

    FORT WORTH, Texas — A Thursday report by Reuters said that RadioShack will take a 49% stake in a joint venture with Cybermart to open small-format, RadioShack-branded stores in greater China.

    Cybermart, an affiliate of Hon Hai Precision Industry Co., and RadioShack will open their first location in Shanghai in July. Additional locations are planned for mainland China, as well as Taiwan, Hong Kong and Macau.

  • Lowe's gives away $2.3M in education grants

    MOORESVILLE, N.C — Through its charitable and educational foundation, Lowe's has awarded more than $2.3 million in Spring 2012 Lowe’s Toolbox for Education grants to 543 schools in 47 states throughout the nation. The grants were given to schools and parent organizations for parent-initiated school-improvement projects benefiting K-12 public education.

    The projects funded during the spring grant period include technology and safety improvements, library renovations, walking trails, greenhouses, outdoor learning environments and more.

  • Walmart.com, P&G brings savings message to NYC, Chicago

    NEW YORK — Procter & Gamble, in partnership with Walmart.com, is targeting urban shoppers in New York and Chicago throughout the month of June to offer savings on limited-edition everyday essentials.

    Through the promotion — which kicked off in Chicago on Wednesday and launched in New York on Thursday — P&G is bringing to life its “everyday needs delivered for free” message for consumables.

  • Things Remembered acquired by Madison Dearborn Partners

    New York -- Private equity firm Madison Dearborn Partners has purchased Things Remembered from Bruckmann, Rosser, Sherrill & Co. (BRS) and GB Merchant Partners for $295 million.

  • Bob Evans to remodel 150 restaurants

    New York -- Bob Evans Farms Inc. plans to remodel 150 restaurants to its “Farm-Fresh Refresh” format in its current fiscal year. The remodels will include 40 sites in the Columbus, Ohio, market in the first quarter.

    In its recently completed fiscal 2012, the chain remodeled 87 locations, with sales up 5% in the updated restaurants compared to the rest of the chain, executives said on the company’s fourth-quarter conference call.

  • Comps stall at Pep Boys, down 2.8% in Q1

    PHILADELPHIA — Comparable sales slipped 2.8% at Pep Boys during the first quarter ended April 28, as customers were slow to come to the retailer for parts and services. The comps decline consisted of a 1.2% comparable-service revenue decrease and a 3.2% comparable-merchandise sales decrease. Total sales for the quarter increased by $11.1 million, or 2.2%, to $524.6 million from $513.5 million for the same period last year.

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