Marketing Tactics

Seattle -- Starbucks Coffee Company on Monday opened two flagship stores in Beijing, China. The new Beijing flagship stores were designed by members of the in-house Starbucks global design team and the local Starbucks China Design Studio, one of 18 international design offices worldwide. One store is a “coffee tribute” store at Kerry Center and one is an “eclectic chic” 24-hour store in the Taikoo Li Sanlitun district.

Football season is underway and Dick's Sporting Goods has upgraded its "Jersey Report" with advanced features to provide fans insights into pro football jersey sales at store locations nationwide and online. 

Updated daily, the Jersey Report offers fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.  

New York – The Deloitte Consumer Spending Index, which tracks consumer cash flow as an indicator of future consumer spending, slightly dipped in August.

PLEASANTON, Calif. — Safeway and Food Network host Marcela Valladolid have unveiled a Safeway-exclusive Marcela Valladolid brand, which offers an assortment of Mexican food products.

Mokena, Ill. — Micoley.com’s Sept. 28 property auction will offer a restaurant and banquet facility in Mokena, Ill. The two-story restaurant spans 14,754 sq. ft. The site includes 162 parking spaces. Zoning allows other kinds of commercial activity.

The property has an opening bid of $995,000, substantially lower than the initial asking price of $1,795,000. Offers are expected during the lead up to the auction. Properties such as this frequently sell ahead of their auction date.

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.