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Marketing Tactics

  • Fancy Feast hits the catwalk

    Fancy Feast Gourmet Cat Food is teaming up with celebrity fashion designer Malan Breton to organize a runway show featuring feline-inspired fashions at Style360 New York Fashion Week.

    Breton created three looks for his spring/summer 2014 collection based on the style and look of the iconic Fancy Feast cat, a Silver Chinchilla Persian. 

  • Study: Images on mobile devices drive young consumer purchases

    London -- Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.

    Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:

  • Ulta Beauty looking good in second quarter

    Ulta Beauty CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer, following a 24.8% boost in second quarter net sales.

    Dillon, a former PepsiCo executive, joined the company as CEO on July 1. She succeeded Chuck Rubin, who left the company to become CEO at Michaels Stores. Serving as interim CEO following Rubin’s departure was Dennis Eck.

  • Cycle Gear enters Indiana market

    Benicia, Calif. – Cycle Gear, Inc. has opened its first Indiana store on East 82nd Street in Indianapolis, near the Castleton Square Mall.

    Cycle Gear will host a grand opening celebration weekend Sept. 20-22. Indianapolis is the latest in a recent run of store openings in the Midwest for Cycle Gear. The retailer, with more than 100 locations in 30 states, opened two stores in the Chicago area and one near Milwaukee earlier in the year.

  • Ulta Beauty Q2 net income up 28%; new CEO outlines growth strategy

    Bolinbrook, Ill. -- Ulta Beauty reported that its second quarter net income rose 28.3% to $44.9 million, compared with $35 million in the year-ago period.

    The company posted a 24.8% boost in second quarter net sales as CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer. Dillon, a former PepsiCo executive, joined the company as CEO on July 1. She succeeded Chuck Rubin, who left the company to become CEO at Michaels Stores.

  • Twitter tweets plans to file for IPO

    Twitter is going public and announced its intention to file for an IPO with a tweet.

    “We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

  • Ethan Allen appoints former ad exec as chief brand officer

    DANBURY, Conn. — Ethan Allen Interiors has appointed Dave Moore as the company’s VP and chief brand officer.

    “Ethan Allen has been here for over 80 years,” Ethan Allen’s chairman, president, and CEO Farooq Kathwari explains, “but we must do everything we can to make sure our brand is as relevant today and tomorrow as it has always been.”

  • Survey: U.S. consumers dislike Internet sales tax

    Washington, D.C. - The American people overwhelmingly oppose new legislation that lets states force tax collection obligations on Internet purchases made from businesses outside their borders.

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