Marketing Tactics

Walmart's Asda business earned the title of "Lowest Priced Supermarket" at The Grocer Gold Awards for the 15th straight year. The retailer was also named "Britain’s Favorite Supermarket" for the second year in a row.

WAYNE, N.J. — Toys“R”Us has brought the excitement of "The Amazing Spider-Man" to its customers with a dedicated in-store boutiques and a special display at its Times Square location.

Now available at Toys“R”Us and Toysrus.com  are exclusive The Amazing Spider-Man items, including:

• The Amazing Spider-Man Sling & Soak Water Shooter from Hasbro              

MENOMONEE FALLS, Wis. — Kohl's has launched its latest Kohl's Cares campaign around the character of Skippyjon Jones, created by Judy Schachner.

MOORESVILLE, N.C. — Lowe’s has donated $250,000 to the First Response Team of America, a nonprofit organization dedicated to responding to natural disasters and working alongside local agencies to help save lives in the wake of destruction.

Irving, Texas — Michaels Stores creative expert Jo Pearson will serve as one of three judges on TLC's new competition series, "Craft Wars." The show, hosted and executive produced by celebrity crafter Tori Spelling, premieres June 26 at 10 p.m. Eastern (9 p.m. Central time).

Seattle — Former Nordstrom executive, Loretta Soffe, has joined the advisory board of Zoomingo, which creates shopping discovery apps that help consumers find the best sales in their local stores anywhere in the nation.

Soffe spent 24 years at Nordstrom in buying, merchandising and product development. For the last 10 years, she served as EVP, general merchandise manager of women's, the largest division in the company with annual sales of $2.0 billion.

EL SEGUNDO, Calif. — Mattel has renamed its design center at its Southern California headquarters the Handler Team Center in honor of founders Ruth and Elliot Handler.

BOCA RATON, Fla. — The storage solutions category at Office Depot got some new brand muscle this week as the company added Rubbermaid to the mix.

Rubbermaid products are now available nationwide at Office Depot stores and online at the retailer’s website. The announcement comes as promotional activity heats up around the back-to-college season which tends to start earlier and feature different product categories than K-through-12 back-to-school efforts.

MINNEAPOLIS — Target has donated $15,000 in monetary support and product to assist with Duluth flood relief efforts. A $10,000 cash donation was given to the American Red Cross Northland Chapter to support their response efforts. An additional $5,000 in gift cards will be donated to local nonprofit organizations for essentials such as water and food.

NEW YORK — American Eagle Outfitters has engaged "real," as opposed to well-known celebrities, as the faces of its new back-to-school campaign.

The "Live Your Life" campaign will feature 15 people -- from fashion bloggers and stylists to musicians and actors -- each modeling a style of American Eagle Outfitters jeans.