Marketing Tactics

HOFFMAN ESTATES, Ill. — Sears Holdings is now offering its Kmart and Sears customers the option of ship-to-home delivery for items purchased through online layaway.

The new service – also available on store kiosks now enables shoppers to select, purchase and have the items delivered directly to their homes, bypassing the layaway line altogether. Both retailers will begin the exclusive layaway ship-to-home service starting Nov. 7.

PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.

Whiting, Ind. -- A survey of 2,339 shoppers by CouponCabin.com found that 34% are at least somewhat likely to purchase items on layaway this holiday season.
 
The survey, conducted by Harris Interactive, also found that 9% are very likely to use layaway; 29% said maybe.

When asked what they believe are the benefits to using a layaway program for holiday shopping, U.S. adults said the following:

Fremont, Calif. -- The Men’s Wearhouse and online wedding site The Knot Wedding Network announced Wednesday that Men’s Wearhouse will be the exclusive tuxedo provider for TheKnot.com.

The new arrangement will give brides-to-be the opportunity to view and interact with Men's Wearhouse brand-name tuxedo merchandise at an early stage of the wedding planning process.

PLEASANTON, Calif. — Safeway is calling on its associates and customers to take simple steps toward a better life.

The company has launched the "Heart of Safeway Pledge" as a personal call-to-action to take simple, everyday steps – such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods – that benefit pledge-takers and their communities.

WAYNE, N.J. — Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide. 

NEW YORK — In honor of Breast Cancer Awareness month, Macy's is selling a special I.N.C. International Concepts lace top with part of the proceeds going to the Breast Cancer Research Foundation.

The I.N.C. International Concepts lace top for $59.50, available exclusively at Macy's and macys.com/pink. During the month of October, 5% of the purchase price will benefit The Breast Cancer Research Foundation.

HOFFMAN ESTATES, Ill. — Kmart has designated this Friday as the official start of Halloween shopping with its "Orange and Black Friday" event.

Kmart's "Orange & Black Friday" event features: 50% off Halloween costumes and Halloween kitchen textiles, tabletop, decor, as well as a "Kmart Kreator" tool (www.Kmart.com/kreator), a social tool where users can create their own Halloween "Kreature" using costumes and accessories available at Kmart.

NEW YORK — Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.

BENTONVILLE, Ark. — Walmart is offering its customers a new way to load money onto prepaid cards.