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Toys ‘R’ Us announces holiday price-match guarantee


Wayne, N.J. -- Toys “R” Us on Tuesday said it will offer a price-match guarantee on all items in its namesake and Babies “R” Us stores this holiday season.

Beginning immediately and continuing through Christmas Eve, the company said it will match competitors’ in-store pricing on identical items, any time a customer presents a local competitor’s current print advertisement showing the item available for less.

In addition, the retailer said that if a customer finds an item sold in Toys “R” Us or Babies “R” Us stores available for less on or, the company will match the online price.

The announcement follows previously unveiled holiday programs such as free layaway and “hot toy reservations.”

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