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Macy's fashions support breast cancer awareness


NEW YORK — In honor of Breast Cancer Awareness month, Macy's is selling a special I.N.C. InternationalConcepts lace top with part of the proceeds going to the Breast Cancer Research Foundation.

The I.N.C. International Concepts lace top for $59.50, available exclusively at Macy's and During the month of October, 5% of the purchase price will benefit The Breast Cancer Research Foundation.

“Macy’s has a long-standing commitment to giving back and supporting causes that are important to the communities we live in,” said Martine Reardon, chief marketing officer for Macy’s. “Our more than 10 year partnership with BCRF demonstrates our ability to make magic by working effectively with our vendors, employees and customers to get involved and fight for a cure. We know that the small part we play in such a monumental cause will make a difference and help to save lives by funding research to end breast cancer forever.”

Throughout October, Macy’s will host a dedicated space in 350 stores across the country and online at, aptly named the “Pink Shop,” featuring a variety of items that give back to causes devoted to awareness, education and research in the fight against breast cancer, including trench coats from Pink Envelope and pink-hued skinny denim from Celebrity Pink.

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