Marketing Tactics

Toronto -- Sears Canada said Friday it has unveiled four refreshed store concepts in Ontario, and Quebec, each featuring additional brands and product displays.

The Kitchen Shop now features small appliances organized by type and major appliances are displayed in gallery settings. A number of departments, including mattresses and footwear, have deepened product offerings and enhanced the merchandising of the lines.

Chicago — Black Friday will be the single biggest sales and foot traffic day of this holiday season, followed by Saturday, Dec. 22, according to ShopperTrak, the world’s largest counter and analyzer of retail foot traffic. With the greatest possible number of shopping days — 32 — lying between Black Friday and Christmas this year, ShopperTrak predicts that national retail sales will rise 3.3% (over last year) during the peak holiday shopping months of November and December; retail foot traffic will increase 2.8%.

BENTONVILLE, Ark. — Walmart has launched its 2012 "12 Days of Giving" campaign by calling on Facebook users to once again nominate the nonprofits that are making an impact in their local communities and need support. Each of the "12 Days" will focus on a different giving theme, including hunger, military assistance and disaster relief.

PLANO, Texas — JCPenney has added limited-engagement collections from Lulu by Lulu Guinness, Jenny Packham and Double Happiness Vivienne Tam to its holiday assortment.

PLANO, Texas — JCPenney has added limited-engagement collections from Lulu by Lulu Guinness, Jenny Packham and Double Happiness Vivienne Tam to its holiday assortment.

Washington -- The National Retail Federation and more than a dozen of the nation’s most prominent retailers today asked a judge to reject a proposed class-action settlement of a federal antitrust lawsuit, saying it would not bring credit card swipe fees charged by Visa and MasterCard under control and does not give retailers who oppose it an adequate mechanism to opt out.

Hoffman Estates, Ill. -- Sears Holdings announced that both Sears and Kmart stores will be open on Thanksgiving Day. The company said its made the decision based in part on feedback from members of its Shop Your Way loyalty program, who sought more flexible Black Friday in-store shopping times and eagerness to shop doorbuster deals.

Dodgeville, Wis. -- Canvas Lands' End is reinventing the pop-up concept by taking it online with the first-ever blog-up shop. The result is Arrivals, a virtual pop-up shop series curated by eight well-known fashion and lifestyle bloggers. Each shop will function as its own mini e-commerce site and will feature fall and holiday looks styled by the blogger in his or her unique style that readers can purchase.

New York -- Chainstoreage.com has launched a new case study series examining the ins and outs of building a chain. Fast-casual brand Pizza Rev – with two units and counting – will chronicle the challenges and opportunities encountered as they grow the California-based chain nationwide.

City of Industry, Calif. -- On the heels of its Wednesday report that the company gained just 0.2% in October same-store sales, Hot Topic Inc. also announced plans to test a new store that will specialize in dark, edgy lingerie.

Called Blackheart, the concept will target the company’s core teen customer and will debut with five stores in southern California and Texas malls as well as online offerings beginning in mid-November.