Marketing Tactics

Toronto -- Sears Canada said Tuesday it has debuted a permanent shoppable iPad application for its Wish Book catalog after a temporary launch for the 2011 holiday shopping season.

The app will contain various content throughout any given year, the first of which appears Tuesday in the form of the 60th anniversary Wish Book.

San Antonio -- Consumers plan to buy more gifts this year, according to a recent survey commissioned by USAA and released Monday. The fourth annual USAA holiday spending survey indicated that consumer sentiment toward holiday budgeting has become more positive in 2012 when compared to 2011 (53% versus 45%).

Katy, Texas -- After placing some restricted Houston Astros merchandise on the sales floors of several of its Houston stores, Academy Sports + Outdoors issued a formal apology to the Major League Baseball team and its fans.

"We express our apologies to Houston Astros fans, our partners at the Houston Astros ball club, along with Major League Baseball for inadvertently releasing the new Astros t-shirts in limited quantity," said Rodney Faldyn, Academy Sports + Outdoors president and CEO.

Grapevine, Texas -- GameStop Corp. announced Friday it has unveiled a new store concept called GameStop Kids and will open 80 holiday stores in U.S. malls.

GameStop Kids stores will feature an assortment of the most popular video games and accessories, toy brands and collectibles, showcased in temporary mall spaces.

The first GameStop Kids location opened Friday at the Grapevine Mills Mall in Grapevine, Texas, with all other locations opening in the coming days and weeks, according to the company.

New York -- Results of the 16th annual Brand Keys Loyalty Leaders survey released Friday revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

Value fashion retailer Primark’s new flagship on Oxford St. (at Tottenham Court Rd.) spans some 82,300 sq. ft. over four floors. Designed by Dalziel & Pow, London, the store has a bold, modern look,  complete with a faux tube station, a massive LED screen and colorful graphics. Digital integration is a key element, with specially commissioned brand films playing on the exterior wall of the elevator lifts. An animated store map is featured on the elevator walls and throughout the store to help with customer navigation.

New York -- Consumers are expected to spend an average of $582 on holiday shopping this season, and 23% plan to spend more than $750, according to a survey by Accenture. And half of consumers (52%) expect to increase their spending by $250 or more.

San Jose, Calif. -- Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

Engagement on Facebook is expected to surge in the fourth quarter, Adobe's Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.

Brooklyn, N.Y. -- West Elm, a division of Williams-Sonoma, announced that it will open a store in South Coast Plaza on Nov. 2.

The store will feature a three-sided living wall and will be the first West Elm to open with the company’s newly announced West Elm Market shop-in-shop. Through a partnership with Etsy, it will also feature a collection of decorative accessories and art made by artists from the Orange County area.

New York -- Koala Kare Products, a division of Bobrick, and manufacturers of baby-changing stations and child-seating products, was featured in a segment on CNN entitled: “The battle over diapers in men’s rooms.”

“It is both amusing and important at the same time as the roles of moms and dads keep evolving,” stated Bonnie Yatkeman, marketing category manager at Koala Kare Products.