Target unveils holiday gift card assortment; includes digital option

Minneapolis -- Target Corp. unveiled its lineup of gift cards for the upcoming holiday season. The expanded assortment, which include traditional gift cards with holiday and multicultural designs, and digital options, will be available in stores on Nov. 4



For the first time, the gift card displays in Target stores will offer guests the opportunity to send a digital gift card. Guests can scan the QR code on the display to electronically send a gift card directly to the recipient. Additionally, mobile gift cards allow guests to send gift cards digitally to another phone or email address anytime from Target.com or the Target app.



Recipients of any Target GiftCard – physical or digital – can create a Target Mobile GiftCard by saving the card’s barcode to their Target account. To redeem the value, guests can access the barcode with a mobile phone and present it at the register to be scanned.



Select holiday gift cards will also have a QR code on the back that links to an online game called “Santa’s Sleigh Ride.”



Target’s Wow! holiday gift cards have extra features, such as lights, sound and motion. One, for example, features a bear wearing a light-up Christmas sweater.