Marketing Tactics

Framingham, Mass. -- TJX Cos. is launching its first-ever holiday gift hotline for its TJ Maxx and Marshall stores.

The hotline will be available to shoppers from Tuesday, Dec. 3 through Friday, Dec. 6, and will be staffed by nationally renowned style and gifting experts.

The hotline will be staffed from 9 a.m. to 5 p.m.

Foster City, Calif. – Although many retailers will be open for business Thanksgiving, they may wind up angering more consumers than they please. According to a new survey conducted by Prosper Insights for Visa, 62% of more than 4,600 adult U.S. consumers said they would not shop on and are opposed to shopping on Thanksgiving.

More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

Los Angeles -- Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.

East Rutherford, N.J. -- Victoria’s Secret, in partnership with travel retailer Hudson Group, has opened a new beauty & accessories store in Los Angeles International Airport's Tom Bradley International Terminal (TBIT).
The store has a sophisticated storefront, while the interior features upscale elements like black-cherry fixtures and eye-catching focal walls. The interior includes a gallery of iconic black and white images and a video wall that broadcasts footage of the Victoria's Secret Angels.

Framingham, Mass. – Staples has launched an online ink and toner recycling program. The online program is an expansion of the existing, in-store Staples Rewards ink and toner recycling program.

The online program enables Staples Rewards members to recycle empty ink and toner cartridges by printing a pre-paid shipping label to send their cartridges in for recycling and receive $2 back in Staples Rewards for each one

Bangalore, India - Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, opens a new India flagship store in Bangalore on Saturday, Nov. 23.

In addition to the flagship store at Koramangala, Tata Starbucks Limited will open two more stores by the end of the year at Phoenix Market City and Orion Mall at Brigade Gateway in Bangalore.

Pleasanton, Calif. -- Ross Stores Inc. reported third-quarter profit of $171.6 million, up from $159.5 million a year earlier, on higher sales and gross margins. Looking ahead to the fourth quarter, the off-retailer forecast earnings below Street estimates and said it was adopting a more cautious outlook for the quarter.