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Social Marketing
Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.
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Uniqlo’s Mall Play
Uniqlo has made its first move in an ambitious plan to become a major presence in shopping malls throughout the nation. The company, Japan’s largest retailer and a division of Fast Retailing Co., has jump-started its U.S. expansion with the opening of a 43,000-sq.-ft. store in Westfield Garden State Plaza, Paramus, N.J.

