Marketing Tactics

Canton, Mass. – Men’s big-and-tall apparel retailer Destination XL reported a loss of $4.1 million in the third quarter of fiscal 2013, up from $1.6 million a year earlier.

Net sales dropped fractionally to $88.2 million from $88.7 million, partially offset by a 4.4% increase in same-store sales.

Bucking a retail industry trend this year, Sam’s Club won’t be open on Thanksgiving Day and on Black Friday it won’t open until 7 a.m. Instead, Sam’s is throwing some new promotional wrinkles at members and non-members including, “Sam’s Sunday,” event to drive sales.

Verizon Wireless unveiled its new "destination store" format, in Mall of America, Bloomington, Minn. The sleek, modern-looking 9,715-sq.-ft. store is designed to show customers how wireless technology fits into their mobile lifestyles.

Cleveland -- Holiday spending expectations are in line with last year when in-store shopping accounted for 70% of spending, according to a new survey by Forest City Enterprises. The average in-store expenditure is expected to increase by 1% to about $774. The average online expenditure is expected to decrease by 0.3% to $330.

Holiday shoppers will be driven more than ever by value this year and that they expect to shift even more of their spending toward children, the study found.  

Milwaukee – Harley-Davidson is debuting a new Pinterest pinboard at Pinterest.com/harleydavidson. The pinboard features holiday gifts as well as 2014 bikes, custom items, and parts and accessories.

Starting Nov. 26 and running through Dec. 24, people can create their own pinboard with Harley-Davidson items. Harley-Davidson will pick nine weekly winners at the $25-$200 level and one $10,000 grand prize winner with no purchase necessary.

Harley-Davidson is looking to drive holiday sales by leveraging the power of Pinterest to promote its new online holiday gift guide.

Raleigh, N.C. – Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.

Thanksgiving holiday sales are not getting much social promotion this year from retailers. According to an analysis of 494 brand posts from eight retailers by social software company Expion, only 10 focused on Thanksgiving holiday sales (Thanksgiving Day, Black Friday, Cyber Monday), or just 2% of all brand posts, and only five of the eight retailers posted about holiday sales.