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JCPenney adds top designers to holiday collection

11/1/2012

PLANO, Texas — JCPenney has added limited-engagement collections from Lulu by Lulu Guinness, Jenny Packham and Double Happiness Vivienne Tam to its holiday assortment.



"We partnered with three leading designers to create unique collections that offer affordable luxury during the holidays," said Liz Sweney, chief merchant at jcpenney. "Each stayed true to her signature style to ensure every item reflects its namesake brand. The collections range in price from $8 to $65, making each piece accessible to more customers across the country."



The Lulu collection will include handbags and fashion accessories and will be available for a limited time during the holiday season. An expanded assortment will be available in 2013 as part of a dedicated shop inside JCPenney.



Jenny Packham Boudoir, features elegant pieces perfect for holiday dressing and gifting. From jewelry boxes and bracelets to cosmetic bags and coin purses, her collection offers a touch of sophisticated glamour to any woman's wardrobe.



Double Happiness Vivienne Tam features Tam's signature dragon print throughout this vividly colorful collection. Offering items including cosmetic bags, scarves and slippers, Double Happiness Vivienne Tam offers modern style at an affordable price.






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