Marketing Tactics

Hampstead, Md. – Jos. A. Bank is one more retailer planning to start Black Friday while it’s still Thanksgiving. The retailer will hold its annual Black Friday doorbusters event from 8 p.m. – 1 a.m. Thanksgiving night and 6 a.m. – 1 p.m. on Friday, Nov. 29.

Fortified by growing e-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.

By the end of this year, eMarketer predicts, U.S. retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.

Charmin toilet paper delivered relief to tailgaters in Dallas Thanksgiving Day, when the Dallas Cowboys hosted the Oakland Raiders. As part of the Charmin Relief Project, the brand took state-of-the-art restrooms to the stadium.

The restrooms, which featured bathroom attendants, were touted as “an upscale bathroom experience.”

Ethos Contemporary Art is joining Amazon Art, a new online fine art sales channel for the world’s largest e-retailer. Ethos will be offering original fine art from artists such as Pierre Henri Matisse, Georgeana Ireland, Lisa Palombo and Dick Marconi ahead of Cyber Monday.
 

The Woodlands, Texas -- Conn’s has opened two new HomePlus stores in Scottsdale, Ariz., and Laredo, Texas. The new Conn’s HomePlus store format showcases furniture and mattresses in addition to consumer electronics and home appliances.

Conn’s currently operates more than 70 retail locations in Texas, Louisiana, Arizona, Oklahoma and New Mexico.

Online high-end candy retailer Sugarfina has opened its first-ever store, a 1,400-sq.-ft. boutique in Los Angeles. The brand is known for its signature turquoise Bento Boxes, a luxurious candy gift box, and such “cocktail” candies as Champagne Gummy Bears, Cuba Libre (spiced rum and coke gummies) and Peach Bellini Gummies.

San Francisco – U.S. retailers are showing cautious optimism for the upcoming holiday shopping season. According to a survey of 77 U.S, retailers in July 2013 with annual revenue of less than $20 million to $5 billion by e-commerce technology provider Baynote, 38% of respondents project an 11 to 20% year-over-year increase in online sales, with 22% predicting an increase of 21% or more.

Sorting fact from fiction in the so-called strikes and other worker protests taking place this weekend is a challenging proposition, but one organization hopes to set the record straight.

A group called the Worker Center Watch supported by the U.S. Chamber of Commerce is calling attention to a number of organizations such as OUR Walmart it contends are fronts for organized labor who exist to dodge regulations governing labor organizing activities.