Fairway goes live with turkey-to-go site

NEW YORK — New York regional supermarket, Fairway has launched a dedicated website to help customers find the perfect turkey for Thanksgiving.



Via its turkey ordering website, customers can order organic, kosher or locally-raised birds from a variety of providers. All turkeys are delivered fresh and range in price from $1.99 to $9.99 per pound. Customers will receive reminders for pick-up when their order is ready.



"As the biggest food holiday of the year approaches, Fairway Market wants to be sure everyone has the type and size of turkey they want and our turkey ordering hotline will make sure this happens," said Herb Ruetsch, CEO of Fairway Market. "We're working to do whatever we can to help make this a delicious Thanksgiving in every way."