Marketing Tactics

Chicago -- Shoppers visited more stores and spent more money across the days of Thanksgiving Day and Black Friday (Nov. 28 and 29) than they did last year, according to ShopperTrak.

When compared to Thanksgiving and Black Friday last year, brick-and-mortar shopper traffic increased 2.8%, to more than 1.07 billion store visits. Retail sales also increased by 2.3%, as shoppers spent an estimated total of $12.3 billion across the two days.

The 80 million strong Gen Y is a retail force to be reckoned with

A generational shift is afoot that’s about to upend the retail landscape.

SuperSaturday raises IT awareness and funds for kids in need

Of the many reasons retail IT professionals attend the annual National Retail Federation (NRF) Convention & Expo each January in New York City, keeping current with all the latest industry topics and trends is surely at the top. Each year, RetailROI independently offers SuperSaturday, a one-day event held the Saturday before the official Sunday kickoff to the NRF Convention.

Retail executives and suppliers meet at annual networking event

Business partnering was the top priority at Chain Store Age’s 11th annual Executive SPECS, held in November at the Boca Raton Resort & Club, Boca Raton, Fla. 

Designed as a high-level networking forum for retailers and suppliers in store planning, design, construction and facilities management, Executive SPECS combines dynamic keynote speakers with face-to-face “information exchange” meetings with suppliers, sponsor presentations and informal discussions.

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

December 2013 is projected to be the fifth coldest in more than 22 years and the coldest in three years for the U.S. as a whole. Temperatures will be much colder for the eastern half of the U.S. with below-normal cold expected in the Great Lakes, Ohio Valley and Northeast. The start of the month is expected to be cold and stormy while the week after Christmas looks milder and drier in the East. A stormy pattern during the first three weeks of the month promises to also be snowy with above average snowfall across the Great Lakes, Mid-Atlantic, South Central states and the Northwest.

Even before its final round of deals kicked in at Walmart on Friday morning the retailer announced that sales had exceeded last year’s record-breaking results with 10 million transactions completed between 6 p.m. and 10 p.m. on Thanksgiving.

Washington, D.C. -- More consumers plan to spend more than last year, and fewer consumers less than last year, according to the 14th annual holiday spending survey conducted by the Consumer Federation of America (CFA) and the Credit Union National Association (CUNA).