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Marketing Tactics

  • Von Maur continues expansion of Dry Goods brand

    Davenport, Iowa -- Department store chain Von Maur said Thursday that it has opened a 4,000-sq.-ft. Dry Goods store at Jordan Creek Town Center in West Des Moines, Iowa – the specialty retailer’s first location in the state and its eighth overall.

    The concept, which centers around contemporary women's clothing and accessories, is strategically growing; the plan, said the company, is to have a nationwide presence. It recently launched its online business at Drygoodsusa.com.

  • Nordstrom Q3 profit up 15%; to open six pop-up shops

    Seattle -- Nordstrom reported third-quarter net earnings of $146 million, up 15% from $127 million for the same quarter last year. Its results were slightly below analysts’ expectations.

    The company said that its third quarter same-store sales, which reflected a timing shift that moved a week of the company’s important Anniversary Sale event into August this year, increased 10.7%. Top-performing merchandise categories included men’s shoes, men’s apparel and kids’ apparel.

  • Stuart Weitzman grows executive team to support growth

    New York -- Stuart Weitzman said Thursday that it has promoted Susan Duffy from senior VP global marketing to the position of chief marketing officer, as part of the luxury retailer’s plan for new market expansion.

    As CMO, Duffy is charged with leading marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms.

  • Kohl’s profit inches up 2%; expects higher holiday sales

    Menomonee Falls, Wis. -- Kohl's Corp. on Thursday reported stronger-than-expected third quarter profit of $215 million, up from $211 million in the year-ago quarter. But the chain gave a profit forecast that missed Wall Street's expectations.

    Sales increased 2.6% to $4.49 billion from $4.38 billion in the year-ago period. Same-store sales rose 1.1%.

  • Target partners with CNET to offer expert product reviews on electronics

    Minneapolis -- Target Corp. announced a partnership with CNET – a top website for consumer electronics and tech news – to provide guests with CNET Editors’ Picks for Target, in time for the holiday season. The collaboration is part of a larger, ongoing partnership between Target and CNET.

  • Walmart raises heat on holiday shopping with earlier Black Friday opening, guaranteed deals

    Bentonville, Ark. -- Walmart will opens its stores at 8 p.m. on Thanksgiving Day, two hours earlier than a year ago. The retailer is also guaranteeing shoppers that it will have three of the most popular items it sells if they line up inside the store during a one-hour event that day.

  • Macy's headed into holidays on heels of strong Q3

    CINCINNATI — Macy’s Inc. is well positioned for strong holiday season as it continue to report quarterly sales and earnings growth.

  • ShopperTrak: October 2012

    Total U.S. shopper traffic in retail stores and malls for October 2012

    Columbus Day and Halloween have historically brought more shoppers to stores in October. This year, however, the month saw a 4.1% decrease in retail foot traffic compared with September. October 2012 did manage to narrowly continue a trend of year-over-year improvements by posting a 1.4% increase in retail foot traffic when compared to the same month last year.

  • Menasha Packaging receives award for Purell packaging

    NEENAH, Wis. — Menasha Packaging on Wednesday announced receipt of two awards as part of the 69th annual National Paperboard Packaging Competition.

    “Innovation and efficiency are cornerstones of the work we do every day at Menasha Packaging, so it is an honor to win these awards and be recognized by a panel of industry leaders,” stated James Snyder, general manager of Menasha Packaging’s Folding Carton facility, who accepted the award on behalf of Menasha Packaging.

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