Marketing Tactics

Oak Brook, Ill. – McDonald’s is reportedly making its free “McD” mobile app available to customers in the New England/Albany, N.Y. market. According to the Boston Globe, New England/Albany is the third market where McDonald’s has released the McD app, which is available for both iPhones and Android smartphones.

Wired, a Conde Nast brand, is getting ready to open a popup store for the ninth consecutive year in New York City, featuring electronics, rare objects d' art, apparel and accessories, musical instruments, kitchen gadgets and adventure gear.

Located in the heart of the Meatpacking District, at 353 West 14th St., the store will be open from noon-8 p.m., Tuesdays through Sundays, from Dec. 4 through Dec. 22. This year’s popup store is sponsored by Citi, the 2014 Corvette Stingray and Delta Air Lines.

San Bruno, Calif. -- Walmart said that Cyber Monday 2013 was the biggest online sales day in its history.

The top-selling items at Walmart.com on Cyber Monday included the following:

There were more than 1 billion page views on Walmart.com from Thanksgiving through Cyber Monday, which the retailer said made for record sales.

Walmart said Cyber Monday 2013 was the biggest online sales day in its history and that the five-day period from Thanksgiving to Cyber Monday was the highest five-day stretch in online sales to date, but stopped short of disclosing actual sales results.

Denver -- Natural Grocers by Vitamin Cottage is announcing the grand opening of its newest Texas location in the new Town Square Shopping Center in Wichita Falls. The store opens for business on Dec. 5.

"We invite the Wichita Falls community to come in see what we're about," said Kemper Isely, Natural Grocers co-president. “While they are here, shoppers can also pick up some practical ideas for healthy eating during one of our free cooking demonstrations, or take part in a free nutritional education seminar."

To describe the HSN of today as a TV shopping channel is both woefully dated and reductive. The company, a division of HSNi, has evolved into a multichannel leader, where digital commerce accounts for a whopping 50% of its $2.2 billion in annual sales.

HSN’s 24/7 shopping format, which bowed in 1981, now seems positively prescient amid the rise of e-commerce.

Animated forms that smile and wink add tech twist

A must-see fashion exhibit at The Brooklyn Museum in New York City is doing double duty, offering a retrospective of the 30-year-plus career of avant-garde designer Jean Paul Gaultier, while also providing a showcase for a collection of show-stealing, crowd-pleasing mannequins. But what do mannequins in a museum exhibit have to do with retail?

Regional department store operator Gordmans Stores said its fourth quarter same store sales are likely to decline in the mid-single digits after it reported a 6.1% drop in comps for the third quarter ended November 2.

Despite the comp decline, Gordman’s total sales at its 93 stores increased 5.8% to $151.3 million from $143.1 million due to the addition of 10 new stores in the prior nine months. Net income for the third quarter was $1.1 million, or six cents a share, compared to net income of $4 million, or 21 cents a share, last year.