Marketing Tactics

New York City has seen an influx of new retail this past year. Everyone has their favorites. Here are mine:

•  Alexander McQueen: The British fashion brand’s new Upper East Side flagship boasts a lavish design that is both strange and utterly romantic, with an attention to detail that mirrors McQueen’s signature stylings. Marble and ornate moldings, black marble floors, black lacquer and brass hanging racks are combined with a soft color palette. (747 Madison Ave.)

Chef Boyardee is driving sales by partnering with Microsoft to offer customers a chance to win the highly coveted Xbox One.

Five daily winners will be selected between now and Feb. 18, 2014. Participants must visit www.winwithchef.com and enter the eight-digit code found on specially marked cans and microwave cups of Chef Boyardee.

SodaStream International named veteran entertainment industry executive Scott Guthrie as regional general manager of the Americas reporting directly to CEO Daniel Birnbaum.

Fitness and fashion are well met at Foot Locker’s newest retail banner, SIX:02. Targeting active, performance-minded young women, the lifestyle brand features apparel, footwear and accessories for a range of activities, from yoga to running to dance — and more.

“SIX:02 is a fitness-fashion destination,” said Mary Lynn Waite, senior designer, Chute Gerdeman, Columbus, Ohio. “The merchandise has crossover appeal in that it can take the customer from the gym to doing errands to meeting friends for coffee to lounging at home.”

Location: Moorestown, N.J.

Size: 1,001,000 sq. ft.

Developer: PREIT

Major tenants: Lord & Taylor, Marc Vetri’s Osteria, Jose Garces’ Distrito, Firebirds Wood Fired Grill, Regal Premium Experience Theater, Rizzieri Salon & Spa, Francesca’s Collection (in lease negotiations) and a number of best-of-breed regional retailers

Status: Redevelopment to be completed in 2014 

New York -- Online giant Amazon has opened a pop-up store in Westfield San Francisco Centre, San Francisco. The pop-up sells Kindle tablets and e-readers, as well as branded covers and power adapters from vending machines, according to The Wall Street Journal. It is one of a handful of pop-ups the company has opened in malls.

Citing one of the employees at the location, WSJ reported that the pop-up store would close after two weeks.

San Francisco – West Elm is scheduled to open the company's first U.K. store in London on Dec. 5. The 12,000-sq.-ft. store will feature furniture, textiles, accessories and gifts, as well as a West Elm Market shop-in-shop and coffee shop. The store will employ 30 full- and part-time sales associates.

The London store will include a Local Gallery Wall featuring art from U.K. artists sourced through Etsy, the online marketplace for handmade or vintage items. The wall is curated by Will Taylor of the blog Bright.Bazaar.