Marketing Tactics

Chicago -- A majority (88%) of retailers are using social media as part of their 2013 holiday marketing blitz. But they still remain divided about mobile marketing, with only 38% using it this year, down from 50% in 2012.

Boston – The top five brand experience trends for 2014 include retail relevancy and “small data,” according to brand experience agency Jack Morton. The company predicts the following five trends will prove dominant in brand experience during the upcoming year.

Canada's Jean Coutu Group is helping to bolster holiday sales with the launch of its "e-store window" inside the Longueuil Metro Station. Commuters will be able to shop a wall of deals using their smartphones with delivery before Dec. 24. 

New York City has seen an influx of new retail this past year. Everyone has their favorites. Here are mine:

•  Alexander McQueen: The British fashion brand’s new Upper East Side flagship boasts a lavish design that is both strange and utterly romantic, with an attention to detail that mirrors McQueen’s signature stylings. Marble and ornate moldings, black marble floors, black lacquer and brass hanging racks are combined with a soft color palette. (747 Madison Ave.)

Tablets, headphones and gaming hardware were the most frequently purchased consumer electronics products during a weekend which saw more than half of CE sales occur online.

The Consumer Electronics Association said 55% of U.S. adults who bought consumer electronics on Thanksgiving Day and Black Friday did so online, well ahead of the 45% who did so in 2012.

Fitness and fashion are well met at Foot Locker’s newest retail banner, SIX:02. Targeting active, performance-minded young women, the lifestyle brand features apparel, footwear and accessories for a range of activities, from yoga to running to dance — and more.

“SIX:02 is a fitness-fashion destination,” said Mary Lynn Waite, senior designer, Chute Gerdeman, Columbus, Ohio. “The merchandise has crossover appeal in that it can take the customer from the gym to doing errands to meeting friends for coffee to lounging at home.”

Location: Moorestown, N.J.

Size: 1,001,000 sq. ft.

Developer: PREIT

Major tenants: Lord & Taylor, Marc Vetri’s Osteria, Jose Garces’ Distrito, Firebirds Wood Fired Grill, Regal Premium Experience Theater, Rizzieri Salon & Spa, Francesca’s Collection (in lease negotiations) and a number of best-of-breed regional retailers

Status: Redevelopment to be completed in 2014