Marketing Tactics

Pleasanton, Calif. -- Safeway Inc. announced it will expand its support of America's military veterans by hiring at least 1,000 military veterans in 2013 to add to the 1,300 hired to date in 2012.

Jacksonville, Fla. -- Harbinger, a national sign fabrication company, has won a contract to fabricate and install double-faced LED-illuminated pylon signs for more than 600 7-Eleven locations in the United States. Harbinger will convert exterior signage to the 7-Eleven brand for the company’s newly acquired stores.

Dallas -- J.C. Penney Co. Inc. on Friday reported a 26.1% decline in third-quarter same-store sales, more than the 17.9% that Wall Street analysts were expecting.

Overall sales fell 26.6% to $2.93 billion. Internet sales fell 37.3% to $214 million.

The company said that its net loss narrowed to $123 million in the third quarter ended Oct. 27, from $143 million a year earlier. The loss was wider than analysts had expected.

MENOMONEE FALLS, Wis. — Kohl’s third quarter sales increased 2.6% to $4.5 billion, and comparable-store sales were up 1.1%, in line with the company's expectations.

The retailer's net income for the third quarter rose 14% to 91 cents per diluted share. Net income was $215 million compared with $211 million, or 80 cents per diluted share, a year ago.

SAN FRANCISCO — Williams-Sonoma has launched a new, direct-to-consumer brand, Mark and Graham, which specializes in personalized gifts and accessories.

The Mark and Graham line will feature home decor, small leather goods and seasonal items that can be personalized with a choice of more than 50 custom monograms and creative type treatments. The brand will offer its products through an exclusive direct mail catalog and an e-commerce website Markandgraham.com.

PURCHASE, N.Y. — The Stop & Shop Supermarket Company LLC and its parent company Ahold USA have donated $2.5 million to the American Red Cross to support Hurricane Sandy cleanup and recovery efforts. The money, which came from the companies and their charitable foundation, Our Family Foundation, will mainly go to the hardest hit areas in New Jersey, New York and Connecticut. Stop & Shop has also designated stores in New York and New Jersey as drop-off points for canned and packaged food.

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

DALLAS — Zale Corp. has partnered with Shaquille O'Neal for a new, exclusive collection of men’s jewelry.

The Shaquille O’Neal Collection will offer a variety of men’s pendants, rings and bracelets. The collection will be offered exclusively in select Zale stores throughout the U.S., Canada and Puerto Rico and online at Zales.com/shaq, just in time for holiday gift giving.

BENTONVILLE, Ark. — Walmart has unveiled its Black Friday circular and event times on www.Walmart.com as well as its Facebook wall and mobile app. The retailer's Black Friday circular includes hundreds of brand name electronics, toys, apparel, sporting goods and home and houseware items. Backed by Walmart's ad match guarantee, items featured in the Black Friday circular will be available during three events starting at 8 p.m. Thursday, Nov. 22.

NORTHFIELD, Ill. — Kraft Foods Group reported that new product sales, increased advertising investment and improved productivity have contributed to profit gains for the quarter ended Sept. 30.