Marketing Tactics

Winston-Salem, N.C. -- Krispy Kreme plans to open its first store in Taiwan on Dec. 12. The new 2,400-sq.-ft. store will be located in Taipei and is the first of 10 planned Krispy Kreme stores in Taiwan during the next five years by Krispy Kreme's new franchise partner, Huan Hsin Co., Ltd.

The opening was initially announced to fans of the Krispy Kreme Taiwan Facebook page, and the retailer is giving away more than 10,000 dozen doughnuts at local events throughout Taipei.

Foothill Ranch, Calif. -- The Wet Seal announced a partnership with AwesomenessTV on reality series, "The Intern." AwesomenessTV, one of the most subscribed to video destinations for teens on YouTube, debuted the series on Nov. 25 and will air four weekly installments throughout the month of December.

The American Wholesale Marketers Association announced that sociologist and women's work expert Marianne Cooper will be the keynote speaker at the AWMA Women's Leadership Initiative Kickoff Breakfast, to be held on Feb. 27 at the 2014 AWMA Marketplace and Solutions Expo in Las Vegas.

New York -- Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices. Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the less than 50% of consumers overall who feel the same way.

Charleston, S.C. -- After a successful extended Black Friday and another week in the stores, a healthy proportion of holiday shoppers are well on their way to being finished with their gift buying, according to the America’s Research Group and Inmar Holiday Shopping Survey.

Foot Locker has unveiled its latest national advertising spot to promote the newest footwear and apparel from Kids Foot Locker this holiday season. The commercial features Los Angeles Clippers Chris Paul and Blake Griffin, along with Chris Paul's son. 

Jared is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.

Akron, Ohio – Jared, The Galleria Of Jewelry is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.