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New York City Must-See Retail


Uptown, downtown and all over town, New York had an influx of new stores during the past 12 months. While it was hard narrowing down the choices, here’s my annual 10 Best list:

• C. Wonder: The brand’s second Manhattan location is even more whimsical and colorful than the first. With decor that includes polka-dot horses, multicolored striped zebras and 6-ft. logo teddy bears, the 8,000-sq.-ft. store personifies C. Wonder’s fun, upbeat personality. (Shops at Columbus Circle, 18 Columbus Circle)

• Fivestory: Inspired by the Paris concept shop Colette, this is an upscale, one-of-a-kind luxury emporium that sells clothing, accessories and home decor for men, women and kids. The space is sleek and elegant. (18 E. 69th St.)

• Melissa: The SoHo outpost (and first U.S. location) of Brazil’s much-loved footwear brand is a sleek, all-white space designed to feel like an ultra-modern, urban cave. The company’s signature plastic shoes (made from recyclable PVC in dozens of colorful shades) are displayed on gallery-like pedestals. (102 Greene St.)

• Nike Running: Dedicated to running, the two-level store carries everything and anything needed to pound the pavement. It combines eco-friendly decor with high-tech services, including gait analysis at a digital service station. (156 Fifth Ave.)

• Owen: Making its retail debut, Owen offers a carefully edited assortment of up-and-coming brands for stylish men and women. The central element of this 1,800-sq.-ft. Meatpacking District space is a continuous surface made of 25,000 stacked paper bags that arches from floor to ceiling. The honeycomb-like structure makes a dramatic contrast with the existing industrial brick-and-concrete shell. (809 Washington St.)

• Piperlime: Gap Inc.’s online retailer goes physical with its first brick-and-mortar location. The 4,000-sq.-ft. store has a clean, modern feel, and offers a curated selection of apparel and accessories. In-store kiosks link directly to, giving shoppers access to additional product. Orders placed in-store receive free overnight shipping. (121 Wooster St.)

• Rookie USA: A new kids-only sports store, Rookie USA is outfitted with an array of fun, high-tech gadgets. Kids can shoot hoops at a virtual basketball court, use interactive touch screens and get basketball tips from a life-sized “virtual” image of New York Knicks player Carmelo Anthony. (808 Columbus Ave.)

• Superdry: This two-level, 14,000-sq.-ft. space — the British fast-fashion retailer’s largest U.S. store to date — has a hip, eclectic environment that includes oversized jam jar chandeliers and triple patchwork tables made from reclaimed wood. (729 Seventh Ave.)

• Super Trash: The trendy Dutch women’s apparel brand makes its U.S. debut in a loft-like 2,300-sq.-ft. space, complete with a whitewashed brick wall, white sofas and gold-accented white fixtures. (29 Spring St.)

• Ted Baker: The quirky British brand’s three-level, 7,000-sq.-ft. flagship is designed to replicate a 1920s era London townhouse. The men’s wear area recalls a scullery, with rows of butler’s bells on the walls, and pots and pans at the bottom of display racks. (595 Fifth Ave.)

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