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Marketing Tactics

  • comScore: Online sales from Thanksgiving through Cyber Week up 24%

    Reston, Va. -- For the holiday season-to-date, $31.5 billion has been spent online, marking a 9% increase versus the corresponding days last year, according to comScore. However, as noted in previous releases, Thanksgiving Day was six days later this year than last and causes more heavy spending days to fall in the year ago period, thereby diluting growth rates at this point.

    Green Monday (Dec. 9) saw $1.4 billion in desktop online spending, up 10% versus year ago, representing the third heaviest online spending day of the holiday season-to-date.

  • Sport Chalet starts holiday right

    Sport Chalet kicked off the holidays with strong Black Friday weekend and Cyber Monday sales figures and anticipates further growth for the duration of the shopping season.

    Black Friday weekend comparable sales were up 17.1% compared to 2012, and Cyber Monday comparable sales increased by 34.8%.

  • Online retailer Respect Your Universe to open its first store

    Portland, Ore. – The online active lifestyle apparel retailer Respect Your Universe has signed a five year lease with General Growth Properties Inc. to open its initial flagship store in downtown Seattle at Westlake Center. The retailer has partnered with Los Angeles-based architect and retail strategist Richard Altuna to design the 2,082-sq.-ft. flagship store.

  • Survey: Nine-in-10 holiday shoppers not finished

    Austin, Texas – Nine-in-10 (87%) holiday shoppers surveyed still have presents to buy. Recent surveys by RetailMeNot and The Omnibus Company found that nearly 200 million Americans have not completed their holiday shopping.

    Nearly nine-in-10 (88%) winter holiday shoppers surveyed said they have had to buy gifts in the 11th hour. Parents seem to be the biggest procrastinators, as nearly all (95%) parents surveyed admitted to waiting until the last minute to buy holiday gifts.

  • NRF weighs in on congressional budget deal

    The National Retail Federation is calling the short-term budget deal reached by Congress this week a step in the right direction for the economy and for retailers.

    In a prepared statement, Matthew Shay, president and CEO of the NRF, said legislators must move past partisan differences to resolve lingering fiscal issues.

  • Ulta Beauty delivers in third quarter

    Ulta Beauty posted strong double-digit gains during its third quarter thanks in part to strength in sales of prestige cosmetics and skin care and strong online sales.

    Sales for the quarter ended Oct. 27 rose 22.4% to $618.8 million. Same-store sales rose 6.8%, including the impact of e-commerce sales.

    Net income increased 19.1% to $45.4 million compared with $38.2 million. Income per diluted share rose 18.6% to 70 cents per share, including 2 cents per diluted share related to a severance charge.

  • Green Mountain Coffee Roasters introduces college-branded Keurig brewers

    Green Mountain Coffee Roasters has rolled out college-branded Keurig K-Cup Mini Plus brewers, giving students and alumni even more reason to cheer during their daily coffee break.

    “Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” Dwight Brown, SVP marketing, GMCR said.

  • NRF: Congressional budget deal a good step

    Washington, D.C. – The National Retail Federation (NRF) is calling the short-term budget deal reached by Congress on Dec. 10 a step in the right direction for the economy and for retailers. In a prepared statement, Matthew Shay, president and CEO of the NRF, said legislators must move past partisan differences to resolve lingering fiscal issues.

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