Marketing Tactics

Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.

Google is the leader in search, but Bing contend the company has begun a "pay-to-rank" practice whereby companies ranking in product searches is determined by how much they pay. Bing derides the practices as being "Scroogled," and said its approach provides consumers with more credible results.

New York -- The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story. Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

View SAP’s sentiment-tracking infographic here.

Where did the idea for the Black Friday and Cyber Monday Consumer Face-Off originate?

Reston, Va. -- Spending on Cyber Monday reached $1.46 billion, up 17% versus a year ago, making it the heaviest online spending day in history, according to comScore.

Retail e-commerce spending for the first 26 days of the November-December 2012 holiday season rose to $16.4 billion, up 16% versus the corresponding days last year.

New  York -- Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and  commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.

NEW YORK — On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.

Target is working its way across Canada beginning this week by hosting special events in 20 cities to build interest in the planned opening of 124 stores in 2013.

BOULDER, Colo. — Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop. It has selected NeoMedia as an approved vendor for mobile barcode management solutions, and now holds a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution.

SEATTLE — It’s no surprise that on the heels of record-breaking Cyber Monday sales, heavyweight Amazon reported record sales of its popular Kindle devices.

Cyber Monday 2012 proved to be the biggest day ever for Kindle sales worldwide, cementing the top four spots for Kindle e-readers and Kindle fires on Amazon’s worldwide bestsellers list. The Kindle devices have held the top four spots since their launch nearly three months ago.

To celebrate Cyber Monday, Amazon.com offered the Kindle Fire for $129.