Marketing Tactics

In collaboration with the Centers for Disease Control and Prevention and the National Association of Pediatric Nurse Practitioners, Reckitt Benckiser in support of its Lysol brand has launched the site "Looking After You and Your Family" as part of the Family Health Series.

The holiday deals started earlier this year and all signs are pointing to a robust shopping season for retail. But what did consumers really think about Black Friday and Cyber Monday? Were they braving the lines with high spirits or counting down for discounts they could nab at home? More importantly, what were they looking for — and where?

Hingham, Mass. – Building #19, the New England closeout retailer, which recently shut its doors after declaring Chapter 11 bankruptcy, is planning to reopen at least a few stores as specialty closeout rug retailers under the banner of “The Rug Dept.”

Newegg, a leading electronics-focused e-retailer in the United States, is leveraging its record-breaking Black November sales for its Marketplace Division to drive additional sales this holiday season.

Newegg Marketplace reported sales of 109% year-over-year, making this the second consecutive year of triple-digit growth.

Newegg has also added Cooking.com, eBags.com, Griffin Technology, Overstock.com, Samy's Camera, Toys "R" Us and Babies "R" Us to its Marketplace this year.

New York -- Storefront, the online marketplace that connects artists, designers, and brands with retail space, has partnered with the New York Metropolitan Transportation Authority to offer unique retail space for rent in the New York City Subway.  

Target has unveiled a section of its website that features products that are trending on hot social media site Pinterest.

The Target Awesome Shop is a shoppable catalog that features a curated crop of products from several lines, including beauty, each of which is among those most pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.

The Scotts Miracle-Gro Company has turned to Velcro Industries to help it enhance packaging for its Scotts EZ Seed grass seed with Velcro-brand PRESS-LOK closure technology.

The leading marketer of branded consumer lawn and garden products and Velcro Industries worked with manufacturer Peel Plastics Products, a recognized leader in product and process innovation, to integrate Velcro Industries' PRESS-LOK closure technology into Scotts' grass seed package.  

Pin, share, Tweet will join sit, stay, come at the AKC/Eukanuba National Championship when Procter & Gamble introduces cutting-edge social capabilities to the top dog show.

The entire event scheduled for December 13-15 in Orlando will be live streamed which gives those who visit Live.Eukanuba.com the opportunity to virtually sit ringside. However, where things get interesting is with the addition of interactive features to the live streaming that will allow viewers to immediately chat, share, Pin, post and Tweet with the click of a button.