Marketing Tactics

East Rutherford, N.J. -- In partnership with travel retailer Hudson Group, leading lingerie and beauty retailer Victoria's Secret has opened a new Beauty & Accessories store in John F. Kennedy International Airport's Terminal 4. The new store will focus on a range of beauty products and accessories.

DNA Brands, maker of DNA Energy Drink, has signed a new distribution agreement with Koerner Distributor to sell its rebranded energy drink line and latest energy coffee drink products.

Koerner Distributor has four branches which cover a population of more than 1 million people in 52 Illinois counties. Koerner distributes of beer, wine and liquor brands such as Miller, Coors and Corona to retailers such as Schnucks, Shop N Save, Deirberg's, Circle K, Casey General Store and Huck's.

Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.

All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.

Pleasanton, Calif. -- Prepaid payment network Blackhawk Network unveiled a partnership arrangement with Coinstar, offering customers of Coinstar’s 20,300 coin exchange kiosks a selection of Blackhawk eGifts for no fee when they cash in coins via the kiosks.

The eGift codes are redeemable at issuing retailers – either in-store, online or via mobile devices. Merchants include Gap, iTunes, Lowe's, Southwest Airlines, Toys "R" Us, Babies "R" Us and others.

By Len Shneyder, Senior Marketing Manager, OtherLevels

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.

Boca Raton, Fla. – Office Depot is expanding 3D Systems Cube 3-D printing services to 150 Office Depot stores nationwide.

Customers can experience 3-D printing demonstrations in stores in eight states or print on their own by purchasing the Cube or CubeX applications from www.officedepot.com. Participating states are California, Colorado, Florida, Georgia, Illinois, Nevada, Oregon and Texas.

Washington, D.C. -- According to NRF’s latest holiday survey conducted by Prosper Insights & Analytics, nearly half (49.9%) of holiday shoppers indicate they plan to do the remainder of their holiday shopping online, the highest percent in the survey’s 11-year history. As of Dec. 9, before the most recent weekend, 32 million holiday shoppers had not even started shopping.

Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.