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CVS positions itself as a one-stop shop this holiday


WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.

"During the holiday season, customers come into CVS/pharmacy to shop for holiday staples like gift wrap and batteries, but end up leaving with presents for their loved ones and decorations for the home they didn't know we carry," stated Judy Sansone, SVP merchandising for CVS/pharmacy. "Savvy shoppers have been pleasantly surprised to find everything they need all in one place while saving money, which makes the shopping season less stressful."

In addition to the opportunities to save and earn rewards each week at CVS/pharmacy this holiday season, members of the CVS/pharmacy ExtraCare rewards program who have signed up for the Double Quarterly ExtraBucks program can earn 4% — instead of 2% — from now through Dec. 15 on most gift purchases. All Double Quarterly ExtraBucks Rewards will be paid out starting on Jan. 1, 2013, and shoppers can use them like "free CVS money" that can be spent on most things in the store.

Additionally, CVS/pharmacy has taken the deals to social channels and is encouraging consumers to visit the CVS/pharmacy Facebook and Twitter pages for information about special sales throughout the season.

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