Marketing Tactics

COLUMBUS, Ohio — Limited Brands reported that comparable-store sales for the fourth quarter were up 5% and that net sales for the same period were $3.86 billion compared with $3.5 billion for the same period last year.

For the month of February, the company posted sales of $986.4 million compared with $774.5 million for the same period last year. Same-store sales for the month rose 9%. 

BENTON HARBOR, Mich. -- Whirlpool Corporation (WHR) and Harbor Habitat for Humanity have completed construction on the homes built in partnership with Tynisha Murphy and the Patterson family, dedicating the homes in a ceremony that took place Dec. 8. The builds took place on side-by-side lots in the Harbor Shores community of Benton Harbor. 

HOFFMAN ESTATES, Ill. — Sears is headed to the Food Network South Beach Wine & Food Festival this month to showcase its new lines of outdoor living furniture, patio sets and Kenmore grills.

NEW YORK — Department store retailers reported strong sales in January as shoppers responded positively to post-holiday clearance events.  

Overall, the 20 retailers reporting January comps saw an average rise of 5.1%, according to the International Council of Shopping Centers, which beat the mall trade group’s 3% forecasted rise.

FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

BENTONVILLE, Ark. — Sam's Club will offer free heart health screenings at 563 of its stores on Saturday, the club retailer said.

The screenings, taking place at stores with pharmacies, will include tests valued at up to $100 for glucose, total cholesterol, high-density lipoprotein cholesterol, blood pressure, body mass index and vision screenings.

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

HACKETTSTOWN, N.J. — M&M's brand candy has launched a new cause-related marketing partnership with Habitat For Humanity International designed to make 'America Better With M' by funding home construction across the United States.

Austin, Texas -- Online coupon site RetailMeNot.com reported Thursday that men outspend women by more than $120 on Valentine’s Day gift giving.

According to the just-released results of the Valentine edition of RetailMeNot.com’s Shoppers Trend Report, the average person in a relationship plans to spend $226 for Valentine’s Day this year; the break-out is dominated by men, however, as they plan to spend $287 versus women at $164.