Marketing Tactics

NEW YORK — Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013, and is inspired by the Paul Frank family of characters and its iconic monkey, Julius. Fisher-Price plans to produce a full range of products including playsets, plush, role play toys and more for the global marketplace.

NEW YORK -- Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories. Chosen by 50,000 consumers, Product of the Year USA will honor the nation's most innovative consumer packaged goods of 2013 at its fifth annual Awards Ceremony, taking place at the Edison Ballroom in New York City on Tuesday, Feb. 12.  Special guest host Wendy Williams will serve as Master of Ceremonies alongside Chicago's top improv comedians, Kate James and Greg Mills.

NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

By Rob Schmults, [email protected]

A first of its kind social shopper event is coming to Walmart’s home town in May courtesy of new media company Collective Bias.

The event, called SoFabCon, will be held May 3-5 and is the first annual gathering of the proprietary Collective Bias community of shopping influencers known as Social Fabric. Event organizers expect 200 members of the Social Fabric blogger community to participate with a collective sphere of influence that touches 40 million people.

MONTREAL — Target has presented its Emerging Designer Award to Mélissa Nepton. Nepton was selected from a group of five finalists as the grand prize winner during the final competition hosted last night at Montreal Fashion Week. The Target Emerging Designer Award is part of the Designers Fund, a joint initiative of Groupe Sensation Mode and Fondation de la mode de Montréal.

Underwriters Laboratories’ UL Environment division introduced an updated version of its EcoLogo to designate the sustainability of toys.

The EcoLogo is the first environmental toy standard developed with input from the Toy Industry Association (TIA), according to UL. It establishes a points-based model for the evaluation of performance, and recognizes manufacturers for sustainability leadership and innovation with the addition of a Platinum level certification for the highest achievement.

CHICAGO — Most Valentine's Day celebrants plan to shop a week or less before the holiday, and many wait until Feb. 13 or 14 to make their final purchases, according to research by the NPD Group, a leading global information company.

RADNOR, Pa. — Search giant Google has agreed to buy Channel Intelligence for $125 million, allowing to expand its role in the retail space. 

A division of ICG Group, Channel Intelligence claims to count Target, Best Buy and other large retailers and brands that rely on its marketing services to drive sales. 

NEW YORK — Despite nearly half of shoppers using social media every day, less than one-fifth shop through them, according to a new study by PwC.