Marketing Tactics

Colorado Springs, Colo. -- Accellos, Inc. has released multiple updates to Mile.com, a website dedicated the transportation industry and Prophesy Transportation Solutions. The new website features enhanced content including industry white papers, case studies and videos.

In addition, the new site includes the free commercial mileage tool, Prophesy webMiler.

New York -- The fragrance division of Marc Jacobs will open a pop-up in New York City’s SoHo neighborhood that will trade in social currency instead of money. The Daisy Marc Jacobs Tweet Shop will be open during New York Fashion Week, from Feb. 7 to 9.

According to reports, all transactions at the pop-up will be carried out based on customers’ use of the hashtag #MJDaisyChain across Twitter and other social media platforms. Shoppers will be able to exchange each tweet, Instagram post, or Facebook update for a single item.

The nation’s leading apple juice brand has launched a new line of juice drinks that offer an appealing combination of kid-friendly bold flavors and mom-satisfying reduced sugar content.

Mott’s, a division of Dr Pepper Snapple Group, said it launched Fruit Punch Rush, Wild Grape Surge and Strawberry Boom with 40% less sugar than found in fruit juice, no artificial sweeteners and 100% of daily vitamin C requirement.

Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.

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Atlanta -- Atlanta based retail design agency, Miller Zell, has expanded its design team and appointed Tom Ertler as as senior VP/design director leading environmental design initiatives. He joins the company from his most recent role as a founding partner with Authentic Retail Group, Pasadena, Calif., an integrated brand development firm. Prior to that, he was creative director at Envision, the full-service environmental design studio of Palladeo.

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Fort Worth, Texas – RadioShack is introducing a new brand positioning, including the motto, "It Can Be Done, When We Do It Together." The company said the new positioning highlights the brand's ability to collaborate with consumers to help them discover what is possible through technology.