American Greetings goes mobile with Taylor Swift

CLEVELAND-- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its TaylorSwift line.

Inspired by the aesthetics and images from Taylor Swift's fourth album, RED, the app launches with features unique to the Taylor Swift card collection that fans have grown to love for the past three years.The app includes a jukebox that plays snippets of the RED CD that can easily be turned on while browsing the mobile card rack, as well as a reminder service that lets users connect to Facebook so there's never an excuse to miss a friend's birthday. The app also includes a store locator to direct you to retailers that sell the Taylor Swift collection, creating the ultimate greeting card fan experience.

"We are thrilled to bring the Taylor Swift card collection directly to the hands of her biggest fans and greeting card enthusiasts," states Michael Brown, VP licensing at American Greetings. "We've seen great success with the paper card collections and believe the free mobile app is a natural next step in allowing fans to personalize a card that's uniquely them—and uniquely Taylor Swift."

The Taylor Swift greeting card mobile app can also be downloaded at taylorswiftcards.com. Updates for the app are already scheduled and will coordinate with Ms. Swift's 2013 North American RED Tour that launches on March 13.