Marketing Tactics

Dallas -- The 49th annual SPECS conference officially kicked off on Monday morning at the Hilton Anatole in Dallas with two kinds of inspiration: Greg Buzek, present of IHL Consulting Group, introduced the Retail Orphan Initiative, and U.S. Navy Seal Scott Taylor presented Afterburner Black Ops, challenging the audience of retailers in design, construction, facilities, store planning and development to use Seal techniques to run their organizations.

Charlotte, N.C. — Harris Teeter Together in Education (TIE) on Monday donated more than $385,000 to participating TIE schools during the second of three payouts of the 2012/2013 school year, raising the program total to $18.7 million since 1998.

Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.

NEW YORK — Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

Amazon and Ebay also made the list, which included such companies as Apple, Facebook, Visa and Procter & Gamble. Topping the list was Google.

Husqvarna has launched a new walk-behind mower with All-Wheel Drive technology, engineered to tackle the toughest mowing challenges.

The HU800AWD features a heavy-duty steel deck and a Honda GCV 190 engine. Complementing its All-Wheel Drive feature, the HU800AWD has wheels with an aggressive tread pattern, which provides additional traction and maneuverability.

Additional features include:

• Side guard and grass comb, to improve edging performance;

• Large, dust-blocking bag;

From mobile wallets to QR codes to apps, Macy's is making all the right moves

Mobility is sure to play an increasingly important role in Macy's omnichannel future, both in commerce and marketing. But don't look for the company to take a cookie-cutter approach.

Savannah, Ga. -- Citi Trends reported Friday a fourth quarter loss of $704,000, narrowed from a $5.3 million loss in the same period last year.

Revenue slipped 2% to $175.7 million, meeting Wall Street forecasts. Same-store sales plummeted 11.8%.

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.

CITY OF INDUSTRY, Calif. — Teen retailer Hot Topic reported net income in the fourth quarter of $12.1 million, or 29 cents per share, compared with net income of $9 million, or 21 cents per share, for the fourth quarter of fiscal year 2011.

NEW YORK — Maybelline New York has launched "City," its first monthly fashion and makeup blog.