Marketing Tactics

New York -- Traditional retail categories are increasingly blurring, and more and more shoppers are turning to drug stores and other types of outlets to buy groceries, according to a survey of Millenial, Gen X and Baby Boomer consumers. The study was conducted by retail design firm King Retail Solutions in conjunction with the University of Arizona Center for Retailing.

More Americans this year are expected to put their tax returns in the bank. According to the National Retail Federation (NRF)’s Tax Returns Survey conducted by Prosper Insights & Analytics, 46% of those expecting a refund this year will put their money into savings, up from 44% last year and the highest percent in the survey’s history.

New York — Xcel Brands has announced the opening of the Isaac Mizrahi New York store in Woodstock, Ga., a suburb of Atlanta. The 2,000-sq.-ft. shop will open on March 29.

Xcel Brands acquires, designs, licenses and markets consumer brands through an omnichannel sales strategy that includes interactive media, digital and brick-and-mortar retail. In 2011, the company acquired the Isaac Mizrahi New York designer apparel brand and an interest in Liz Claiborne

New York -- Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.

Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.  

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

Washington, D.C. - More Americans this year are expected to put their tax returns in the bank. According to the National Retail Federation (NRF)’s Tax Returns Survey conducted by Prosper Insights & Analytics, 46% of those expecting a refund this year will put their money into savings, up from 44% last year and the highest percent in the survey’s history.

Clinton Township, Mich. — The Mall at Partridge Creek, in the Detroit, metropolitan region, has named Melissa Morang marketing and sponsorship director. Morang will develop public programs, events and community relations for the center.

Morang returns to metro Detroit after spending the past year in the Grand Rapids area working in Meijer’s corporate office on marketing strategies for the retailers soft lines division.

The Hertz Corp. and Costco in the U.K. have teamed up to bring short-term Hertz 24/7 van rental to Costco's members.

The self-drive service operates at all 25 Costco warehouses in the U.K. Costco's members can hire a van from the warehouse car parks to drive their purchased items home immediately.