Marketing Tactics

February 2013 marked a declining trend in number of inserts per market for the some retailers, but due to big increases at Macy’s (+48%) and Staples (+100%), the overall count of inserts per market across all retailers was actually up 4.3%. Home Depot (-50.0%) was the only retailer witnessing a major fall, whereas the other retailers showed only minor declines. Of the remaining retailers that did not see a decrease, five had no change in the number of inserts per market, while three (including Macy’s and Staples) increased.

A blood drive and fundraising effort are underway in Southern California to support two employees injured in an explosion at a Sport Chalet store.

The two employees, Victor Gonzales, 25, and Lauren Polzin, 27, were injured earlier this month while attempting to shut off a gas valve after a customer in the retailer’s store in La Canada, Ca., reported smelling gas. Sport Chalet operates 54 stores in California, Arizona, Nevada and Utah.

ST. PAUL, Minn. — The Post-it brand from 3M announces the launch of Post-it Big Pads, the company announced this weekend at the SXSW 2013 trade show.

MELVILLE, N.Y. — The Hain Celestial Group has confirmed its support of increased transparency in the labeling of genetically-modified organisms (GMOs).  

YORK, Pa. — The Bon-Ton Stores reported that its net income for the fourth quarter was a better-than-expected $74.4 million, compared with $78.2 million in the year-ago period.

Revenue for the three months ended Feb. 2 increased 3.2% to $1.02 billion, missing the Street’s view of $1.04 billion. Same-store sales increased 1%. (Results for the fourth quarter and fiscal 2012 are impacted by the inclusion of an additional week in each period, resulting in a 14-week and 53-week reporting period.)

York, Pa. -- The Bon-Ton Stores reported better-then-expected fourth quarter net income of $74.4 million, compared with $78.2 million in the year-ago period.

Revenue for the three months ended Feb. 2 increased 3.2% to $1.02 billion, missing the Street’s view of $1.04 billion. Same-store sales increased 1%. (Results for the fourth quarter and fiscal 2012 are impacted by the inclusion of an additional week in each period, resulting in a 14-week and 53-week reporting period.)

COPPELL, Texas — Walls + Forms Inc. has introduced its Mini Pallet Promota, a modular, robust pallet display system designed specifically for promoting palletized or bulk stacked products. 

NEW YORK — Walmart's EVP corporate affairs, Leslie Dach, is stepping down in June. 

"Leslie has played a pivotal role in helping us understand the broader role Walmart can play in meeting the major challenges facing society today, and social goals are now an integral part of how we run our business," Wal-Mart chief executive Mike Duke in the memo.

Off price retailer Marshall’s has teamed up with television personality Maria Menounos to promote the treasure hunt atmosphere its stores offer shoppers.

Menounos, best know for her appearances on Extra! and Access Hollywood, has seen her share of red carpets and touts the fact that Marshall’s stores are a great destination for similar looks and what she refers to as "fabulous finds."

MINNEAPOLIS — Target has partnered with FEED Projects, a social business founded by Lauren Bush Lauren, to create the FEED USA + Target collection. The limited-time-only collection will include more than 50 stylish products and benefit Feeding America, the nation’s leading domestic hunger-relief charity. The products will be available beginning June 30 at Target stores and on Target.com.