Maybelline fashions a new beauty blog

NEW YORK — Maybelline New York has launched "City," its first monthly fashion and makeup blog.

Beginning in March, City will bring monthly issues to readers throughout the year. The theme for March is “March to Your Own Beat,” and it provides tips and features on creating beauty and fashion looks. In addition, viewers can peek behind-the-scenes at the Mercedes Benz Fashion Week New York and learn about top trends from the season. Visitors also will have access to instructional beauty videos from this season of NBC’s “Fashion Star.”

The core City team members include Maybelline New York spokesmodel, designer and stylist Erin Wasson. makeup artist Gabriel Almodovar and NBC “Fashion Star” host Louise Roe. They will lead the conversation by sharing personal insights on style and makeup.

“Maybelline New York is not only continuously on the cutting edge of beauty’s emerging technologies and top trends, but it also retains a deep understanding of how the amplification of current and relevant topics fuel social media conversation,” stated Carolyn Holba, SVP of Maybelline. “With the launch of City, we can now broaden the scope of that conversation to include input from experts who share the brand’s spirit and energy while we deliver content in an approachable yet aspirational way. This is the essence of Maybelline New York.”