Marketing Tactics

In a move to increase traffic and grow sales, Family Dollar said it added 400 products to its food offerings and reduced prices on 1,000 other items.

As part of the rollout, the operator of more than 8,100 stores enlisted the aid of television personality, author and chef Pat Neely. Plans call for Neely to participate in several special events including a recipe contest in which the challenge is to prepare a meal for four for under $15. The contest winner will receive a cooking experience with Neely at his home in Memphis.

New York – Bergdorf Goodman is collaborating with Elad Group at the developer's newest luxury condominium project, 22 Central Park South. Under the partnership, the iconic Manhattan retailer has styled a model residence in the development with accessories, art work and bedding from its home floor.

Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.

The sale of Unilever’s meat snack business to Jack Link’s closed this week, clearing the way for the Minong, Wis.-based company to pursue its global ambitions.

Jack Link’s is already the leading U.S. meat snack brand with a pervasive presence at retail but has set its sights on international growth.

Canton, Mass. --  Baskin-Robbins is launching a new online cake ordering system for customers nationwide, Online shoppers can browse through Baskin-Robbins' gallery of ice cream cakes and can create their own customizable cake by choosing their favorite ice cream and cake flavor combination.

Houston — Fuddruckers has opened its first restaurant in Europe — in Varese, Italy near Milan. The fast casual restaurant is the first of 10 planned by a new franchise partner, Vinum et Alia. Future sites being considered are in Italy, Poland and Switzerland.

The design of the 5,000-sq.-ft., 120-seat restaurant references Fuddruckers’ classic roadhouse origins.

The backyard chicken movement is a consumer trend that likely went undetected by the insights teams at most retailers, but not Tractor Supply.

The nation’s leading farm and ranch store has developed an innovative promotion called “Chick Days,” and is touting the benefits of raising backyard poultry with the promotional piece, “Raise Your Roost.” A dedicate landing page at TractorSupply.com also features a wide range of chicken products to help customers raise a healthy flock.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.