Marketing Tactics

Hoffman Estates, Ill. – Sears, Roebuck and Co. is launching a new promotional Web series starting reality TV stars Sean and Catherine Lowe and Sears celebrity designer Ty Pennington. Customers and Shop Your Way loyalty members will be asked to design the patio of the couple's new home via this Web series from Sears outdoor living.

Jacksonville, Fla. - A lack of robust reporting tools that can give a 360-degree view to all aspects of a customer purchase and profile can seriously hinder e-commerce growth and optimization. A new study of 4,346 e-commerce marketers conducted by MarketingSherpa and sponsored by EBay Enterprise company Magneto shows that companies with a testing and optimization strategy based on extensive historical data saw higher median conversion rates than those that test based on intuition, best practices or don't test at all.

Toronto – Sears Canada more than doubled its net loss year-over-year to $75.2 million, from $31.2 million in a difficult first quarter of fiscal 2014. Expenses related to the closure of stores and severance of personnel played a major role in the growth of the retailer’s net loss.

The Boston Consulting Group has named former P&G vice chairman Dimitri Panayotopoulos as a senior adviser in its consumer practice.

In his 37 years at P&G, Panayotopoulos was a cornerstone of the company’s global success and earned a reputation for relentlessly pushing boundaries. As vice chair global business units and more recently the adviser to the chairman and CEO, Panayotopoulos helped the company focus on breakthrough ideas, speed to market and large-scale transformation across all businesses.

Tarrytown, N.Y. — DLC Management Corp. has acquired The Court at Deptford in Deptford, New Jersey. DLC plans to redevelop the 361,000-sq.-ft. center located next to the Deptford Mall.

Tenants include Ross Dress for Less, Party City, Pier 1 and Olive Garden.

Shopping centers in the well-occupied trade area averages occupancy rates of 95%, thanks to a population of 210,985 with an average annual income of $77,600.

Mooresville, N.C. – Lowe’s Companies Inc. had a generally successful first quarter fiscal 2014 with earnings and sales both rising from the same period a year earlier, although sales missed Wall Street estimates. Net earnings rose 16% to $624 million from $540 million, while net sales increased 2% to $13.4 million from $13.1 million and same-store sales climbed 0.9%.

Phoenix – PetSmart Inc. posted a 1.3% increase in net income during the first quarter of fiscal 2014, rising to $104 million from $102 million in the first quarter of the prior year. Net sales increased 1.1% to $1.7 billion, but same-store sales missed Wall Street expectations by falling 0.6%.

PetSmart cited a challenging and volatile consumer environment and a competitive market as contributing to its weaker-than-anticipated same-store sales results.

Chicago - Renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it's been in years. In 2013, Mintel estimates that personal consumption expenditures on consumer goods reached $10 trillion for the first time.