Marketing Tactics

As HSN breaks ground on its fourth Habitat for Humanity of Pinellas County home this month, HSNi Cares, the philanthropic arm of HSN's parent company HSN Inc, is set to launch a national campaign June 1 in support of Habitat for Humanity International.

Customers from these brands will have the opportunity to make a donation in support of the campaign when making purchases online and over the phone from June 1-30.

Philadelphia – Urban Outfitters saw its net income decline 20% to $37.08 million in the first quarter of fiscal 2015, from $47.06 million in the first quarter of the previous fiscal year. This significant net income drop came despite a 6% jump in total net sales to $686.3 million, from $648.2 million.

Net income and sales totals both came in below Wall Street expectations. Total same-store sales remained flat. Higher marketing expenses, which helped boost net sales, contributed to the decline in net income.

New York - Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait, or they can return later to pick them up.

When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.

Shelfbucks, a leading iBeacon promotion platform for retail stores, has appointed retail industry veteran Bill Martin, founder of ShopperTrak, as chairman of its board of directors.

Martin will oversee Shelfbucks' growth in the retail sector, guiding the company's strategic planning, operations and marketing efforts.

Irving, Texas - Texas-based lighting retailer IMW Internet Ventures LLC is opening its new online store at CedarParkLighting.com. CedarParkLighting.com offers a variety of lighting solutions and plans to continually update its inventory as new items are introduced.

Office Depot has integrated its Office Depot and OfficeMax brands by launching on Sunday a single, combined insert offering savings on products and services being offered at both retail banners.

The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

New York -- Apple is celebrating its 13th year as a brick-and-mortar retailer. The tech giant opened its first retail store on the morning of May 19, 2001, at Tysons Corner Center, McLean, Virginia. A second Apple store, at Glendale Galleria, Glendale, California, opened a few hours later.

To see an animated map (13 Years of Apple Stores in 60 Seconds) from Retale charting the expansion of Apple stores in the U.S., click here.