Marketing Tactics

Despite bad weather and a challenging retail environment, Ross was able to post net income increases in the first quarter of fiscal 2014 by controlling inventory and expenses.

Net income increased 4% to $243.9 million from $234.6 million in the prior-year quarter.

Total net sales in the quarter increased 6% to $2.68 billion, up from $2.54 billion in last year’s first quarter. Same-store sales rose 1%.

Shopper social media company Collective Bias has named Ali Mirian as SVP of product development and analytics.

Chesapeake, Va. – Dollar Tree Inc. slightly exceeded Wall Street estimates with net income of $138.3 million in the first quarter of fiscal 2014, up 4% from $133.5 million in the first quarter of fiscal 2013. Net sales rose 7% to $2 billion from $1.87 billion, and same-store sales increased 2%.

During the first year of Walmart’s Veterans Welcome Home Commitment, the company hired more than 42,000 veterans. The commitment, launched last Memorial Day, guarantees a job offer to any honorably discharged veteran within his or her first 12 months off active duty. Walmart projects it will hire more than 100,000 veterans in five years.

Columbus, Ohio – L Brands had a successful start to fiscal 2014. The company reported a 10% increase in net income to $156.9 million in the first quarter from $142.5 million the first quarter of the previous fiscal year.

Net sales rose 5% to $2.39 billion from $2.27 billion, and same-store sales grew 2% across its retail banners. Higher pretax income and operating income helped boost net income, while especially strong growth in sales at the Victoria’s Secret banner helped drive overall net sales growth.

Boston - Cone Communications has launched its new social impact tool to help companies assess, communicate and prove their progress against addressing critical social issues. The Cone Social Return Assessment is a proprietary, diagnostic tool that uncovers gaps and opportunities within three elements critical to a company's successful program: awareness, engagement and impact, and provides a plan to optimize its business and social return.   

The Institute for Veterans and Military Families (IVMF) received a $450,000 grant from Sam’s Club to support women veteran entrepreneurs through its business management training program V-WISE, Veteran Women Igniting the Spirit of Entrepreneurship.

Minneapolis – Best Buy Co. Inc. swung to a net profit in the first quarter of fiscal 2015 from a net loss in the same period a year earlier, but missed estimates with a drop in sales. The retailer posted net income of $461 million, a big turnaround from a net loss of $81 million.