Marketing Tactics

Orlando, Fla. – A new e-commerce site dedicated to products manufactured in America, MadeInTheUSA.com, launches July 4. The site will feature nearly 1 million products made in the U.S. across all major categories.

New York -- RadioShack Corporation has opened the first of the next generation of stores scheduled to roll out across the country and around the world over the next several months.

Seattle -- TC Global (dba Tully’s Coffee Shops) has announced the completion of the sale of substantially all of its assets to Global Baristas, an investment group led by Patrick Dempsey. Global Baristas bought the assets in an auction in bankruptcy court last January. The company plans to continue to operate Tully’s Coffee Shops and to retain all of the employees.

MISSISSAUGA, Ontario — For the second year in a row, Walmart Canada is holding its Great Big Toy Testing Event, which not only gets parents and their children into stores, but also showcases toys for the 2013 holiday season in a real-world holiday wish list catalog setting. 

Brand Keys, a customer engagement and research consultancy, has identified the 25 brands consumers regard as the most patriotic.

Topping the list were Jeep, Hershey and Coca-Cola with Walmart the only retail brand to make the list at number 15.

LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

HOFFMAN ESTATES, Ill. — Kmart is celebrating its inclusion in the summer comedy, “Grown Ups 2” by offering one Shop Your Way member a chance to be an extra in a future Sony Pictures Entertainment film.

Shop Your Way Members can enter the "Stars of Summer Sweepstakes" now through Sunday, July 21, for a chance to see themselves on the silver screen.

Hasbro and Electronic Arts have taken their relationship to the next level and extended their agreement, which will see EA develop several of Hasbro’s bestselling gaming brands for mobile platforms globally. 

ECRM compared retail circular advertising in June 2012 vs. June 2013 and noticed some common overall trends across top retail chains. Although Staples and Walmart each saw large year-over-year increases in circular page count, page count was fairly stable overall, with none of these key retailers seeing a decrease of more than 13%.

The Von Maur department store chain was founded 140 years ago and less than a month from now the company will open its 27th store in Coralville, Iowa.
 
The 80,000-sq.-ft. freestanding store will be located at the Iowa River Landing retail development and feature the company’s signature exterior entrance and resident ambience.