Marketing Tactics

St. Louis -- Brown Shoe Company’s first quarter results exceeded expectations as the retailer swung to a profit. The company said it is raising its annual forecast.

Brown Shoe reported net earnings for the quarter of $15.4 million, compared to a net loss of $10.8 million in the year-ago period.

Net sales for the quarter increased 0.4% to $591.2 million, from $588.7 million for the prior-year quarter.

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

Framingham, Mass. – Staples has named a veteran marketing executive, Frank Bifulco, as executive VP marketing, effective June 23. Bifulco previously served as chief marketing officer at Home Depot.

In the newly created role, Bifulco will lead marketing across Staples. He will report to Ron Sargent, chairman and CEO, and will be a member of the company’s executive committee.

New York -- Starbucks Corp. plans to bring its La Boulange Bakery café chain to Los Angeles, opening a location with extensive food offerings. The eatery is scheduled to open June 11, and will also serve beer, wine, cocktails as well as milkshakes, the Associated Press reported.

The car Dollar General sponsored in this year’s Indianapolis 500 may have finished 14th, but the retailer’s race team gained notoriety for another reason.
 
For the first time ever, the pit crew for the Dollar General sponsored Schmidt Peterson Motorsports team contained a female member tire changer. Jessica Mace became the first woman to “go over the wall,” racing parlance used to described those who work on cars when they enter the pit stall, during the 98th running of the Indianapolis 500.
 

I indulged in a shopping center grand opening on May 22 – and I’m glad I did.

Themed “Indulge,” the opening event marked the official unveiling of the nation’s first truly downtown outlet center, Outlet Collection at Riverwalk, located in the heart of New Orleans, and built by West Coast developer Howard Hughes Corp.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Pittsburgh -- Dick’s Sporting Goods on Tuesday announced grand openings for three new stores.

The company will hold opening celebrations June 6 through June 8 for the following locations: Lawrence, Kansas; Culpepper, Virginia; Arden, North Carolina.

With the openings, Dick’s will operate 570 stores nationwide.