Marketing Tactics

CHICAGO — Sara Lee Foodservice, a division of the Hillshire Brands Company, has introduced a line of products aimed at the kindergarten-12th grade education sector, focusing on turkey items for both breakfast and lunch.

Additionally, Sara Lee Foodservice will be participating in the United States Department of Agriculture Commodity Food Distribution Program that enables schools to purchase items at reduced prices.

STAMFORD, Conn. — GE Capital Retail Bank’s second annual Major Purchase Shopper Study has found that a growing number of consumers extensively research and compare prices and financing offers before making major purchases.

FORT WORTH, Texas — RadioShack released a statement in which it contends its balance sheet remains strong, with total liquidity of $820 million at the end of the first quarter.

The retailer released the statement a day after reports said it was considering hiring a financial adviser as a result of debt maturities, bloated inventories and slumping sales.

New York -- The growing appeal of smaller format stores and the increasing number of international moves by emerging market retailers are two of the key trends revealed in the Accenture Globalization Index, Quarter One 2013.

New York -- Michael Kors is suing Costco Corp., accusing the chain of illegally using pictures of its pocketbooks in its ads to attract customers, according to the Associated Press. Michael Kors said Costco was not authorized to sell the designer's goods.

In a federal lawsuit, Michael Kors accused Costco of using the bags as a lure. It claimed Costco advertised the bags as starting at $99, but didn't actually have any to sell, the report said.

Minneapolis -- Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

Toano, Va. – Lumber Liquidators is launching a blog designed to promote the retailer’s “Lay It Forward” philanthropic program. The blog will share inspirational stories of the various charitable organizations Lumber Liquidators supports through Lay It Forward and also allow visitors to make donations.

Minneapolis – Today and tomorrow, Best Buy is running a special promotion where consumers can bring in a working iPad 2 or third-generation iPad and receive a gift card worth $200 or more depending on model and condition of the iPad. As reported by All Things D, returns must be performed at a Best Buy store location and the gift card will be good for in-store or online Best Buy purchases.

SAN FRANCISCO, Calif. — Specialty beauty retailer Sephora is turning to Duncan/Channon to design the website for its new Marc Jacobs Beauty collection. The site goes live Aug. 9, following the launch of a teaser site, likewise designed by Duncan/Channon.

LOS ANGELES — PriceGrabber, a division of CPL Holdings, has appointed Jeff Goldstein as president. In his new role Goldstein will direct strategy and oversee the day-to-day operations of the business.